ABA to launch reading app

ABA to launch reading app ABA e-Reading Software eBookstore The American Booksellers Association held their summer meeting  in New Orleans a couple weeks back, and they set a new plan in motion.

The ABA Board of Directors decided to invest in a white label reading app, and they picked Bluefire as the developer. This app will be tied to the ABA IndieCommerce program, and it will allow the various booksellers to provide a branded reading app solution for the ebooks they sell.

The IndieCommerce program was launched by the ABA in December 2010. This program was started by the ABA as a way to give the independent bookstore an entry into the ebook market. It enables the indie booksellers to act as storefronts for the Google eBookstore and sell ebooks from their own site. (Ebooks are also supplied by Ingram Digital, but most of the attention goes to Google eBooks.)

There's also mention in the FAQ of an ebook reader, but no definite plans have been announced.


image by RachelH_

About Nate Hoffelder (10074 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

4 Comments on ABA to launch reading app

  1. hello! ABA stands for the American Bar Association….WWF, anyone? I smell a trademark lawsuit.

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