ABA to launch reading app

The American Booksellers Association held their summer meeting  in New Orleans a couple weeks back, and they set a new plan in motion.

The ABA Board of Directors decided to invest in a white label reading app, and they picked Bluefire as the developer. This app will be tied to the ABA IndieCommerce program, and it will allow the various booksellers to provide a branded reading app solution for the ebooks they sell.

The IndieCommerce program was launched by the ABA in December 2010. This program was started by the ABA as a way to give the independent bookstore an entry into the ebook market. It enables the indie booksellers to act as storefronts for the Google eBookstore and sell ebooks from their own site. (Ebooks are also supplied by Ingram Digital, but most of the attention goes to Google eBooks.)

There’s also mention in the FAQ of an ebook reader, but no definite plans have been announced.


image by RachelH_

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. john13 July, 2011

    hello! ABA stands for the American Bar Association….WWF, anyone? I smell a trademark lawsuit.

    1. Nate Hoffelder13 July, 2011

      There’s actually a couple dozen ABAs.

      But are you sure that a bunch of bar owners will want to sue a bookstore owners? It doesn’t seem likely.

      1. john14 July, 2011

        was just kidding. end of a long day. sorry….

        1. Nate Hoffelder14 July, 2011

          So was I. It must have been a really long day if you missed my joke.

  2. […] 16th, 2011 by Nate Hoffelder · No Comments · apps // About a month back I posted about a reading app that the American Bookseller’s Association were planning to launch this fall. Last week the […]


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