Ebooks now 14% of revenues at Penguin

Ebooks now 14% of revenues at Penguin Publishing statistics Pearson released a financial report  for the first half of 2011 today, and business is good. They didn't release all the details, but the few mentioned in the press release are impressive. FT.com subscriptions are up more than 30%, and Penguin ebook revenues set a new record for the company.

Penguin reported that ebook sales grew by 128%. They now represent a staggering 14% of Penguin revenues worldwide. And that figure factors in the less developed ebook markets. The US market, taken alone, must by an even higher percentage.

In other news, The Financial Times, another Pearson sub, reported that they now had over 230k digital subscriptions and well over 3 million registered members. (make a note of the 6% ratio, it will be useful at some point).  Mobile devices account for 22% of website traffic and more than 15% of new subscriptions.

via Pearson

About Nate Hoffelder (10081 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Ebooks now 14% of revenues at Penguin

  1. Suddenly, the report of 12% US household penetration looks conservative.
    Of note, Penguin sales volume *dropped* 4% in the US; profits were only sustained through digital growth.

  2. That 14% has to be a pretty creamy profit; given the much lower costs associated with e-books — yes, there’s a slightly larger cost associated with creating the book in all the different formats used by all the e-readers; but once you have that out of the way, it’s just electrons being pushed around; no physical shipping or printing costs, or warehouses full of remaindered books….

4 Trackbacks & Pingbacks

  1. Ebooks now 12% of sales at HarperCollins - The Digital Reader
  2. Move over Random House – Ebooks Now 20% of Hachette Sales - The Digital Reader
  3. Ebook Sales have nearly Tripled at John Wiley & Sons - The Digital Reader
  4. Ebook Sales Have Doubled at Penguin - The Digital Reader

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