Smithsonian Institution launched a new blog – Dept. of Innovation

From the You gotta be kidding me dept...

Over the weekend I came across a new blog published by The Smithsonian Institution. As you can guess from the name, this blog will highlight innovative thinkers, creative designs, and so on.

So in the spirit of banging the drum for new ideas and fresh thinking, this blog will track all things innovative, not just in science and technology, but also in how we live, how we learn, how we entertain ourselves.

Please look at their logo and tell me if you see what’s wrong with it.

I’m still holding out for this being some elaborate joke. I know we all like to kid about government functioning in this manner, so I’m hoping that this was intended as a joke from the beginning. Surely they would have seen the problem with these gears, right?

Then again, maybe not. The blog has been up and running for a few weeks now. The logo is still there.

Update: And now the logo has been changed. I should have posted yesterday.

via Dept. of Innovation

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Dustin Sullivan8 August, 2011

    They must have just changed it. The two lower gears have been moved apart.

    1. Nate Hoffelder8 August, 2011


      It had to have been just this afternoon because I refreshed that page right before I posted. The funky logo was still there.

  2. pholy8 August, 2011

    Please, do save your copy… I have…

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