Earlier today I wrote about Thalia and. It looks like they decided to buy the expertise they need to make the reading app instead of hiring it. Today Thalia announced that they were buying Textunes, a developer with reading and ebook apps for both iOS and Android. I guess this means that Textunes will be working on Talia’s new iOS and Android reading apps.
TBH, I was slightly surprised. I had assumed that Thalia would simply contract out the development work for the apps. Bluefire could do it, and so could txtr. But buying the expertise also makes sense, given that ebooks will only grow in importance. As the shift to digital accelerates, having an in-house developer will only grow more useful, not less. This is especially true for a 300+ store bookseller that wants to transition to being an ebook retailer.