registered – not gonna be a product registered - not gonna be a product e-Reading Hardware The tech blog Fusible noticed this morning that Amazon appears to have registered a new URL at Naturally everyone is jumping to the conclusion that this is the next Kindle product, because after all, why else would Amazon want the domain?

Nope, sorry. This isn't a sign of a new product. Once I heard the name I checked for a trademark for Kindle Air. There wasn't one. If Amazon had intended to use Kindle Air as a product name, they would have registered a trademark. They would do that before buying the URL. It's much more important.

My guess is that someone at Amazon noticed that they didn't control this domain and grabbed it just to keep it off the market. They've done it before. In fact, I know someone who was pressured into giving up his website address at

About Nate Hoffelder (9946 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment on registered – not gonna be a product

  1. nope – it’s definitely a lighter, thinner, cloud-based e-reader with unibody construction.

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