registered – not gonna be a product registered - not gonna be a product e-Reading Hardware The tech blog Fusible noticed this morning that Amazon appears to have registered a new URL at Naturally everyone is jumping to the conclusion that this is the next Kindle product, because after all, why else would Amazon want the domain?

Nope, sorry. This isn't a sign of a new product. Once I heard the name I checked for a trademark for Kindle Air. There wasn't one. If Amazon had intended to use Kindle Air as a product name, they would have registered a trademark. They would do that before buying the URL. It's much more important.

My guess is that someone at Amazon noticed that they didn't control this domain and grabbed it just to keep it off the market. They've done it before. In fact, I know someone who was pressured into giving up his website address at

About Nate Hoffelder (10072 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on registered – not gonna be a product

  1. nope – it’s definitely a lighter, thinner, cloud-based e-reader with unibody construction.

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