E-ink’s most unusual product – a Snowglobe

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Did you catch the interview that Charbax shot at IFA-Berlin? It was a 20 minute clip with Sriram Peruvembra, the head of E-ink’s marketing department, talking about E-ink’s screen tech, products, and future plans. (Go watch it; it’s worth it.)

Sri spends the first few minutes of the video talking about how the E-ink screen tech works, and while he’s talking he also uses a small clear plastic ball to demonstrate how the technology works.

The ball I’m holding at right is one of the demo units. It’s technically not a product  because E-ink don’t actually sell it. But it is very cool, isn’t it?

The ball represents one of the capsules of an E-ink screen. The little black and white dots floating in the clear liquid represents the pigment micro capsules. I’m not going to go into a long technical explanation how it works, but I will direct you to a complicated and technical explanation on Wikipedia.

This little ball is even more fun to hold than it is to watch in the video, and it’s a testament to the value of having a prop. This little ball is the main reason TechCrunch (and probably other sites) posted the interview.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


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