Survey Shows 11% of Ebook Publishers Don’t Read Ebooks

Survey Shows 11% of Ebook Publishers Don't Read Ebooks statistics Aptara released their 3rd annual publishers survey this week and it offers a unique insight into the digital publishing industry. Key takeaways include:

  • Amazon continue to dominate the market, but their market share shrinks as the ebook market gets bigger.
  • 85% of publishers are releasing both digital and print editions of their titles, and over half (55%) are just beginning to convert their backlist or have no plans to do so.
  • Direct Sales produce the second-largest amount of sales (after Amazon, of course) for most publishers by a significant margin (up to 18%) - but not in the Trade segment.
  • Over half of publishers are outsourcing the ebook production, and a full 38% are giving their contractors a PDF as the source file.
  • The leading target ebook reader is actually the PC (19%), followed by the Kindle (18%), and generic Epub ereaders(15%).
  • Nearly 1 in 5 publishers are making over 10% of their revenue from ebooks and digital content.
  • 2/3 of ebook publishers either have no plans to make ebook apps or they are still investigating the possibilities, and nearly as many (60%) are still considering whether to make enhanced ebooks. An even larger group (76%) don't know what they will do about Epub3.
  • The iPad is the preferred ebook reader among publishing pros (25%), followed by the Kindle (18%). And yes, a full 11% of respondents do not read ebooks, which is about the same as those who read on a PC.

The report is based on the responses of 1,350 publishers and it contains far more detail than I listed above.


To get more ebook news, subscribe to the RSS feed or the daily email newsletter.

About Nate Hoffelder (10071 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Trackbacks & Pingbacks

  1. Ebook News Digest - September 22nd, 2011 | Ebook Friendly

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: