Survey Shows 11% of Ebook Publishers Don’t Read Ebooks

Survey Shows 11% of Ebook Publishers Don't Read Ebooks statistics Aptara released their 3rd annual publishers survey this week and it offers a unique insight into the digital publishing industry. Key takeaways include:

  • Amazon continue to dominate the market, but their market share shrinks as the ebook market gets bigger.
  • 85% of publishers are releasing both digital and print editions of their titles, and over half (55%) are just beginning to convert their backlist or have no plans to do so.
  • Direct Sales produce the second-largest amount of sales (after Amazon, of course) for most publishers by a significant margin (up to 18%) - but not in the Trade segment.
  • Over half of publishers are outsourcing the ebook production, and a full 38% are giving their contractors a PDF as the source file.
  • The leading target ebook reader is actually the PC (19%), followed by the Kindle (18%), and generic Epub ereaders(15%).
  • Nearly 1 in 5 publishers are making over 10% of their revenue from ebooks and digital content.
  • 2/3 of ebook publishers either have no plans to make ebook apps or they are still investigating the possibilities, and nearly as many (60%) are still considering whether to make enhanced ebooks. An even larger group (76%) don't know what they will do about Epub3.
  • The iPad is the preferred ebook reader among publishing pros (25%), followed by the Kindle (18%). And yes, a full 11% of respondents do not read ebooks, which is about the same as those who read on a PC.

The report is based on the responses of 1,350 publishers and it contains far more detail than I listed above.


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About Nate Hoffelder (9946 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Trackbacks & Pingbacks

  1. Ebook News Digest - September 22nd, 2011 | Ebook Friendly

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