CONFIRMED: Barnes & Noble to Ship New NookColor on 7 November

I've heard the most interesting rumor today, and while I don't know if it is true I thought it was worth sharing.

I'm sure you recall that about a month ago I posted on a leaked slide from a Barnes & Noble meeting. My source had given me proof that B&N had a new NookColor coming (I thought there were 2, but other sources disagree).

Today I have something new. This is still an unsubstantiated rumor, but I've gotten a hint that there's something Nook related happening on 7 November.

Update: I now have a second source reporting that a big change is coming soon.

I'm probably jumping to the obvious conclusion, but I do have to wonder if Barnes & Noble will be holding an event 11 days from now. But we know they have a new NookColor and it has to come out eventually. Also, that week is just about the last chance that B&N has to release the new NookColor; the Kindle Fire ships soon after. (I'm not sure the new NookColor will have much of a market if it's not available until after the Kindle Fire ships.)

On the other hand, my info comes from a retailer that they're going to need to ready space for a new Nook display. While that's interesting, it doesn't necessarily mean that a new Nook is coming.

Update: Check out what my second source said:

Every morning at work, we have a meeting. We discuss everything from new cafe product to books and music/dvd releases, as well as store goals. This morning, during our meeting, we were talking about this brand new NOOK department. Nook has never been considered a department, ever. Our store has went through an entire makeover the past couple weeks. We discontinued music/dvd/and audiobooks. we expanded Toys/Games to the back as a new department. in the center we took away the customer service counter and built a massive NOOK boutique. This space is HUGE, with bright lights, LED TVS, touch screen POS systems, the works. Our manager told us, this space was not designed to house just 2 nooks. He was being candid, he said, November 7th there will be a major announcement from the company. he concluded saying it was exciting times. Obviously something is coming.

Update 2: I now have a third B&N employee reporting the same thing. Yeah, I'd say it's going to happen. Would anyone care to guess what we'll see? I'm thinking that the original Nook might be retired because that would free up a lower price point for the Acclaim, thus enabling it to compete with the Kindle Fire.

On the other hand, look at how B&N responded to the K4. They dropped the price of the Nook Touch refurb so it matched that if the ad-subsidized K4. That suggests that the current Nook might be kept around with a price of $149 to $189, with the acclaim priced at not too much more.

Update 3: A Wall Street Journal article confirmed the expansion of the Nook Boutiques. That's good enough for me.

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Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

52 Comments

  1. burger flipper27 October, 2011

    I can’t believe they’ve sat back this long and not at least made some sort of announcement. Maybe they were thrown for a loop by the 200 dollar price of the Fire and not sure they could match it and still break even (and they have to match it.

    I really feel like Amazon is gunning for them. Overdrive and Fire are both about smashing B&N. I really hope this is NC2, and that NC2 is competitively spec’d and priced.

    My fear is that it won’t match the CPU and that B&N will try much harder this time to keep it locked down. Can’t wait to find out.

    Reply
  2. Peter27 October, 2011

    Oh, sweet! Finally.

    I’ll tell ya, life as a nook fanboy isn’t easy- this has got to be, like, the third or fourth time I’ve had to sit through weeks of radio silence while everyone goes on and on about a new Kindle with some marginal improvements.

    But, so far at least, the good old bookstore boys always come through at the eleventh hour with at least one big innovation and a more-than-competitive product.

    I suspect this pattern will continue, though. Barnes and Noble definitely doesn’t do vaporware, and they know that announcing a product far in advance just gives Amazon more time to copy it.

    Reply
    1. fjtorres27 October, 2011

      B&N’s new, innovative feature:
      http://moneyland.time.com/2011/10/24/why-barnes-noble-is-selling-rugs/#ixzz1boMFHJYV

      You planning to stock up? 😉

      Hate to break it you, but as the magic 8-ball would say: “signs are” B&N is not going to have a fun January financial report.

      Reply
  3. fjtorres27 October, 2011

    It could be a Touch-less entry level Nook.
    For all the hype over Fire, the real threat to B&N is the K4 at $79 bringing in a horde of new, entry-level buyers into the Kindle ecosystem. The goal is still to grow the competing ecosystems, no? And B&N’s entry level price is closer to Amazon’s premium models than their entry-level.
    At this point B&N might just be better off with a new eink Nook and dropping the price of the NC ($189?) and waiting til spring to update it.

    Reply
  4. Pata27 October, 2011

    I’m hoping one of the new ereaders has a mirasol display or color eink and B&N is finally ready to expand operations worldwide. I’ll happily pay $350+ for a small portable ereader than I can use outdoors. (NB: I have an iPad 2 and have grown frustrated with the limitations).

    Reply
  5. Anonymous28 October, 2011

    I work at a Barnes and Noble store. We are also getting the expanded “Nook Boutique” which is scheduled to be completed around the exact time of this rumored launch.

    I heard the exact same thing, Nook Color 2 announced and launched in early November to beat Amazon to the market. Expect a launch more similar to the first Nook Color. Loaded on specs with a low price and development adds major features down the road like how they added flash, app store, email, etc.

    Reply
  6. […] Kindle Fire is about to get some major competition and as early as November 7th. The Digital Reader, pretty much the best source online for ebook news, has several sources indicating that B&N […]

    Reply
  7. Alexander Inglis28 October, 2011

    A refreshed Nook Color at a Kindle Fire price; the Nook Touch, possibly with a slightly lower entry price ($129?); and something to help them get to a under $99 on some device, possibly refurbs assuming there is a supply.

    B&N just has to ensure Nook stays in the game while Amazon spends all the marketing dollars in the coming couple of months.

    Reply
    1. fjtorres28 October, 2011

      Well, if you throw refurbs in, they already have NTs at $79.

      But entry-level buyers don’t normally go for refurbs and some would think it tacky to gift a “used” device.
      I don’t think they have to go all the way to $79 to match the K4 but they do need something they can sell as *new* at $99.

      Reply
  8. B&N NOOK Color 2 tipped for Nov 7 in Kindle Fire challenge28 October, 2011

    […] “NOOK boutiques” in its stores to push the new ereader. Multiple sources speaking to The Digital Reader have supposedly confirmed the early November launch, a timeframe which would see the new NOOK Color […]

    Reply
  9. […] Hoffelder at The Digital Reader heard from three sources, including a retailer and a Barnes & Noble employee, who confirmed the company's plans for a […]

    Reply
  10. […] che avverrebbe quindi una settimana prima quella del Kindle Fire (atteso per il 15 novembre). La fonte della notizia sembra abbastanza sicura della presentazione (cita a sua volta 3 fonti differenti) ma […]

    Reply
  11. […] che avverrebbe quindi una settimana prima quella del Kindle Fire (atteso per il 15 novembre). La fonte della notizia sembra abbastanza sicura della presentazione (cita a sua volta 3 fonti differenti) ma […]

    Reply
  12. […] at The Digital Reader hears that Barnes & Noble will hold an event on November 7th, and that the company could be ready to unveil its next-generation NOOK […]

    Reply
  13. kyle28 October, 2011

    Finally!!!, I have been surfing the web everyday for the last month for any news on the nook color 2. finally some sweet release from the endless hours of search multiple sites at the wee hours of the morning thank you digital reader. I can stop and get back to my life.

    Reply
  14. […] If the reports are true, then we can expect to see Barnes & Noble release the second generation of the Nook Color in early November — ahead of the November 15th launch date for Amazon’s Kindle Fire. […]

    Reply
  15. […] Source This entry was posted in Android News, Featured, Tablets, Wireless News and tagged amazon, B&N, Barnes & Noble, ereader, kindle fire, Nook Color 2. Bookmark the permalink /* Latest Tech 101 […]

    Reply
  16. […] According to The Digital Reader, Barnes and Noble’s upcoming sequel to the Nook Color, which may or may not be called the […]

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  17. […] looks like The Digital Reader has confirmed that the Barnes & Noble NOOK Color 2 will be shipping to stores on November 7th. […]

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  18. […] post */ google_ad_slot = "9116767245"; google_ad_width = 468; google_ad_height = 60; According to The Digital Reader (confirmed by The Wall Street Journal), Barnes and Noble stores are expanding their NOOK areas in […]

    Reply
  19. Nook Color Successor Right Around the Corner?28 October, 2011

    […] via The Digital Reader […]

    Reply
  20. […] The Digital Reader /* TAGS: Amazon Kindle Fire, B&N Nook Color 2, Barnes & Nobles Nook Color 2, Ebook […]

    Reply
  21. […] The Nook color has really been overlooked since the Kindle was released, with Barnes & Noble is hoping to redeem themselves, they might be be releasing a new version. A source close to the company is now saying B & N has a major announcement coming this November 7th. The only other provided detail by the source is that the tablet/eBook reader will be able to connect to TV's, but otherwise, this news goes dry at that point. Let's hope this news turns out true. Via: TDR […]

    Reply
  22. […] & Noble Bringing The 2nd Nook On November 7th? October 29th, 2011 Craig Clark Over at Digital Reader they have various sources suggesting that the next Nook could be coming soon from Barnes & […]

    Reply
  23. New Color Nook & Nook Dept. at Barnes & Noble29 October, 2011

    […] reports from Digital Reader and the Wall Street Journal point to a big announcement and some interesting changes coming to […]

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  24. […] The Digital Reader] [Via: The Wall Street Journal] __spr_config = { pid: '4e7b57edc2b21947c4000043', title: 'New […]

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  25. […] The Digital Reader] Digg StumbleUpon del.icio.us Facebook Technorati […]

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  26. […] Technobuffalo, The Digital Reader, The Wall Street Journal Tags: amazon kindle fire, barnes & noble, Barnes & Noble Nook, […]

    Reply
  27. genxme30 October, 2011

    Yeah, me too! I did a search on new Nook every few days. I was getting so frustrated that B&N was taking too long to announce their new Nook!

    Reply
  28. fjtorres30 October, 2011

    Do note: the expanded Nook boutiques are only coming to 40 of the top-performing B&N stores. The other 90% get…? Nothing…?
    Do I smell a cash crunch? 🙁

    Reply
    1. Nate Hoffelder30 October, 2011

      That is interesting, isn’t it? I don’t know what to make of it.

      Reply
      1. bookfollower30 October, 2011

        They just received a $200M cash infusion from Liberty and will be cash flow positive this year as they were last year. It’s just that some of the larger urban stores can accomodate a bigger nook space. But I love how everyone thinks this company is going out of business despite the fact that it has 25%+ share of the digital market, is the only national bookstore, has years of liquidity, short-term leases, and is adding $1 billion a year in digital and hardware sales.

        Reply
        1. Nate Hoffelder30 October, 2011

          But they are also consistently losing money, quarter after quarter. It may take them a while to finally go down the drain, but they are still circling it.

          Reply
          1. fjtorres30 October, 2011

            At times it looks like they’re headed for a chapter 11 “rinse” next spring. Which is better than Borders’ chapter 7 liquidation. They really need a killer Xmas haul.

            Reply
      2. fjtorres30 October, 2011

        Me neither.
        It can hardly be *that* expensive to set up a few new displays to promote their pride and joy.
        The term that comes to mind is: Triage.
        But then, I’ve been getting bad vibes from B&N’s managers for several months now.

        Reply
  29. bookfollower30 October, 2011

    They’ve been losing money because they have been investing in their digital business. They lost north of $200M dollars in operating profit last year in the digital business. But as they grow their installed base, that will change as more content dollars flow through. You can already see that in their numbers as every quarter has improved on the preceding in their digital business. That’s how razor/razor blade models work.
    Btw, this idea that Amazon is losing tons of money on the Fire is a farce. The reason they forecasted such a bad quarter was due to an accounting issue. For ad supported kindles, Amazon can only book the revenue for the device and must book the entire cost of the device, but it cannot book the revenue from the ads. So on on paper, it looks like Amazon will lose $40 per device, but over the lifetime of the device, it should not lose money. Even that thinking is conservative. How is Kobo pricing a similar device for $199? They don’t have the equity to lose money on every device.

    Reply
    1. fjtorres30 October, 2011

      B&N’s challenge is growing the installed base to get into profitability before they run out of cash.

      Reply
  30. […] om de goedkoopste Android-tablet de komende weken los te gaan barsten in de Verenigde Staten.Bron: The Digital ReaderOA_show('AP – Single – 468×60 – Post End');#related-posts{width:273px}#related-posts […]

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  31. […] Color 2, nome in codice Acclaim, il 7 novembre. Questa l’indiscrezione riportata dal sito The Digital Reader, non ancora confermata in via ufficiale dal produttore, ma che in seguito ad alcune mosse […]

    Reply
  32. Nook Color 2 is coming, maybe. | Android Edge31 October, 2011

    […] Source […]

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  33. […] Reports started circulating at the end of last week that B&N would be unveiling a Nook Color 2 in early November, with a ship date expected before Amazon’s Kindle Fire officially goes on sale on November 15. Thus, this rumor matches up nearly perfectly with the press invite. […]

    Reply
  34. […] the hottest unreleased gadget out there, but could a Nook Color 2 provide some healthy competition? If the reports are true, then we can expect to see Barnes & Noble release the second generation of the Nook Color in […]

    Reply
  35. […] No debería y el actual Nook Color tampoco necesita de grandes revoluciones para conseguir estar a la altura, pero un anuncio sobre una presentación siempre hace salivar a los amantes de las novedades electrónicas. Un dispositivo que sufrió su última actualización hace casi un año, el 19 de noviembre de 2010, y también tiene todo su significado el que sea esta fecha elegida, el 7 de noviembre, el momento más indicado para hacer la presentación, justo la semana anterior al momento elegido por Amazon para comenzar la venta de su Kindle Fire. ?[The Digital Reader] […]

    Reply
  36. Tech wrap: New Nook Color on the way? | MediaFile31 October, 2011

    […] Barnes & Noble sent out invites on Monday to a Nook-related event coming up on November 7. Most tech watchers expect the company to use the occasion to unveil a new version of its Android-powered Nook […]

    Reply
  37. […] No debería y el actual Nook Color tampoco necesita de grandes revoluciones para conseguir estar a la altura, pero un anuncio sobre una presentación siempre hace salivar a los amantes de las novedades electrónicas. Un dispositivo que sufrió su última actualización hace casi un año, el 19 de noviembre de 2010, y también tiene todo su significado el que sea esta fecha elegida, el 7 de noviembre, el momento más indicado para hacer la presentación, justo la semana anterior al momento elegido por Amazon para comenzar la venta de su Kindle Fire. ?[The Digital Reader] […]

    Reply
  38. Speculation threads!!!1 November, 2011

    […] I'm excited at the possibility of NC2 and NC2+ Check these speculation blogs out for NC2: CONFIRMED: Barnes & Noble to Ship New NookColor on 7 November – The Digital Reader Check this one out…its speculating that Game Stop is possibly going to be joining forces with […]

    Reply
  39. sheryl5 November, 2011

    I own a nook 1st ed(4 of them), nook color , kindle 3 and 4. I am not planning on EVER buying another nook product. constant ted problems when they update. Defective poster cords, defective devices etc. Add to that design flaw for NC, low memory for apps. I have had NO problems with my kindles and would buy a fire before another nook product. In fact I would take a chance on KOBO box before any nook color.

    Reply
  40. […] I have another rumor today about Barnes & Noble. It’s not quite as juicy as my last B&N rumor, but this one looks pretty interesting, too . I don’t have much information yet, but […]

    Reply
  41. […] Store security leak story from last month would be a good example, or the Nook Color Acclaim, the November Nook Tablet launch, or the leaked signage from earlier this week.To put it simply, I’m too fucking good at […]

    Reply

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