Ebook Sales Have Doubled at Penguin

Pearson released an interim progress report today and while it's still rather vague, they do reveal a few interesting details.

Ebook Sales Have Doubled at Penguin ebook sales statistics Profits are up across the board, and are estimated to be at 14%. Sales are also up 6% over the first 9 months of 2010. Person also noted that ebook sales had more than doubled over last years figures.

Then again, this isn't actually new news. Penguin also reported back in July that ebook sales had 14% of revenues and were up 128% over last year. Today's news isn't nearly as impressive as that fourteen percent.

But there is one detail that they don't quite want you to notice. Overall sales at Penguin are the same as 2010, and that means in what looks to be shrinking market  (just look at the mos recent AAP figures) ebooks  are picking up the slack.

Luckily for me the news about the Financial Times is not as vague. Digital subscriptions are up 30% o at the FT Group, with nearly 250 thousand paying customers and almost 4 million registered users (up 40%). Mobile devices now accounts for a fifth of  traffic on ft.com as well as 15% of all new subscriptions. Advertising revenues remained flat during the first 9 months of 2011, but overall revenues were up 7%.

Just to put those Penguin numbers into perspective, a number of their competitors are reporting similar record ebook sales. Simon & Schuster have reported 15%, and Hachette reported ebook sales having tripled to around 20%, and Wiley reported that ebook sales nearly tripled lat quarter.

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Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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  1. […] sales nearly tripled last quarter, Simon & Schuster reported ebooks at 17% of revenue, and Penguin reporting a doubling in ebook sales recently.via /**/ Tags:3 Comments so far ↓ Why Did it Take Stephenie Meyer so Long to Join […]

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