Updated: eFun to Launch Nextbook Elite 10 Android Tablet at CES 2012

eFun is one of those tablet companies that came out of no where last year, and they’ve really made a name for themselves. Next week eFun will be showing off their first 10″ tablet running Android v4.o Ice Cream Sandwich.

Update: eFun was having trouble earlier today. Someone hacked their servers and messed with the website. Apparently the email I saw before was wrong, because I just received a new one.

The Nextbook Elite 10 Android looks to be targeted as an iPad competitor. It’s running on a 1.1GHz dual core CPU, and it’s built around a 9.7″ screen ( 1024×768). eFun hasn’t released much in the way of details, but I do know that it has a 2MP and a 5MP camera, Wifi,  and will ship with the SlideMe app store. Product shots also show that it ships with the Kobo app.

Retail will be somewhere between $230 and $250 and it’s due out later this spring.

I’ve been following eFun since the Next2, their first Android tablet/ereader. That was a marginal tablet due to the fact that it ran Android v1.5, but later devices were much better.

It’s been interesting to watch eFun’s tablets improve as time went by. For example, eFun also showed off a couple larger tablets last year, but those were much more basic units without cameras or a dual core CPU. It’s amazing the difference a year makes.


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Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. monopole5 January, 2012

    This is what low end disruption looks like.

    Two years ago, cheap tablets were marginally usable. A year ago they were decent but still a little sluggish relative to “top end” tablets. Over this year they will be more than “good enough” for the things we actually use tablets for.

    The advent of dirt cheap dual core processors and cheap IR touchscreen tech should be pushing cheap but very usable tablets into the ~$100 level.

  2. Nate Hoffelder5 January, 2012

    If it hits the $250 price point, yes. eFun has been getting better at making tablets.

  3. Simon Cabron5 January, 2012

    Engadget updated their article to say it’s only $230 street “The E FUN Nextbook Elite 10 will be available Spring 2012 with a MSRP of $249.99, Street Price $229.99.”

    I love that the manufacturer put both the MSRP and the expected street price, “here’s the BS price we want you to think the device is worth, and here’s the price it’s really worth”. If it’s really more than $250, the Le Pan II looks like a much better option.

    1. fjtorres5 January, 2012

      I read those prices as:
      “Dealer cost will be $199 and we expect most retailers will be happy with a 15% markup, but in case somebody really needs a 25% markup, we’ll accomodate them. Buyer beware.” 🙂

  4. cookie5 January, 2012

    Someone ask eFun how they plan on competing with the The Iconia Tab A200 with its 1280 x 800 pixel display , 1 GHz NVIDIA Tegra 2 dual core processor at $329 and up.

    1. cookie5 January, 2012

      Wait, I thought I read 300+ initially in the article. Now I see “Retail will be somewhere between $230 anf $250 and it’s due out later this year”

      1. Nate Hoffelder5 January, 2012

        I edited the post. The $350 was from me looking at the wrong product page.

  5. […] and they let me spend a few minutes playing with the Elite 10. When I wrote about this tablet last week, I called it an iPad competitor. Now that I’ve put my hands on it I really think it might be […]


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