Updated: eFun to Launch Nextbook Elite 10 Android Tablet at CES 2012

Updated: eFun to Launch Nextbook Elite 10 Android Tablet at CES 2012 e-Reading Hardware eFun is one of those tablet companies that came out of no where last year, and they've really made a name for themselves. Next week eFun will be showing off their first 10" tablet running Android v4.o Ice Cream Sandwich.

Update: eFun was having trouble earlier today. Someone hacked their servers and messed with the website. Apparently the email I saw before was wrong, because I just received a new one.

The Nextbook Elite 10 Android looks to be targeted as an iPad competitor. It's running on a 1.1GHz dual core CPU, and it's built around a 9.7" screen ( 1024x768). eFun hasn't released much in the way of details, but I do know that it has a 2MP and a 5MP camera, Wifi,  and will ship with the SlideMe app store. Product shots also show that it ships with the Kobo app.

Retail will be somewhere between $230 and $250 and it's due out later this spring.

I've been following eFun since the Next2, their first Android tablet/ereader. That was a marginal tablet due to the fact that it ran Android v1.5, but later devices were much better.

It's been interesting to watch eFun's tablets improve as time went by. For example, eFun also showed off a couple larger tablets last year, but those were much more basic units without cameras or a dual core CPU. It's amazing the difference a year makes.


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About Nate Hoffelder (11377 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

7 Comments on Updated: eFun to Launch Nextbook Elite 10 Android Tablet at CES 2012

  1. This is what low end disruption looks like.

    Two years ago, cheap tablets were marginally usable. A year ago they were decent but still a little sluggish relative to “top end” tablets. Over this year they will be more than “good enough” for the things we actually use tablets for.

    The advent of dirt cheap dual core processors and cheap IR touchscreen tech should be pushing cheap but very usable tablets into the ~$100 level.

  2. If it hits the $250 price point, yes. eFun has been getting better at making tablets.

  3. Engadget updated their article to say it’s only $230 street “The E FUN Nextbook Elite 10 will be available Spring 2012 with a MSRP of $249.99, Street Price $229.99.”

    I love that the manufacturer put both the MSRP and the expected street price, “here’s the BS price we want you to think the device is worth, and here’s the price it’s really worth”. If it’s really more than $250, the Le Pan II looks like a much better option.

    • I read those prices as:
      “Dealer cost will be $199 and we expect most retailers will be happy with a 15% markup, but in case somebody really needs a 25% markup, we’ll accomodate them. Buyer beware.” 🙂

  4. Someone ask eFun how they plan on competing with the The Iconia Tab A200 with its 1280 x 800 pixel display , 1 GHz NVIDIA Tegra 2 dual core processor at $329 and up.

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