It took a little bit of digging, but this is bigger news than it first appears. BAS Group is something akin to Kroger here in the US. It’s a parent company to a number of different European gadget retailers, including Dixons, Mycom, and Vobis.
That’s a tidy little empire of a few hundred retail stores stretching across several countries. Lump all the chains together and you might think of them as BestBuy. Like BestBuy, they sell a variety of consumer electronics, computers, and appliances (it varies between chains).
Interesting, no? So it looks like Bas Group decided to launch their own in house line of ereaders and tablets. That’s great news for Endless Ideas, and also great news for their existing customers. Bas Group will be honoring existing warranties.
Bas Group announced the deal today, and Steven Bakker, the CEO of Bas Group, had this to say: “we are proud to add a well known ereader brand as BeBook to our range of products. We believe that BeBook will be a big success now and in the future. The e-reading market is strongly developing and we believe that BeBook will be a huge asset for Bas Group in this market”.
TBH, I expect that this purchase was for the tablets, not the ereaders. That’s where the growth is. Considering how Amazon is pushing their low cost K4 in Europe, I’m not sure there’s much of a market for the premium quality devices sold under the Bebook brand. Also, Endless Ideas had launched a tablet last year, and they had plans for more. This deal is going to give them solid base of retail stores to build a decent market share and brand recognition.
Do you suppose that Bas Group will launch their own ebookstore as well? It would make sense.