A couple months back WHSmith, one of the larger UK bookstore chains, announced that they were switching their ebookstore over to Kobo. The switch actually happened some time back, but I was reminded about it today.
Most of WHSmith's customers saw their accounts switched over to Kobo. But this was a less than complete process, and at least some of us were moved to another service, only this one is no longer associated with WHSmiths. I'm not completely sure why this happened, but I do know that my account was moved over and I hate the name.
It's called Uncuva, and it's supported by WHSmith's old ebookstore partner, Mobcast. It's sharing the same servers as Mobcast's other partners, including Orange, T-Mobile, Vodafone and Singapore Telecom.(Mobcast runs their ebookstores.)
Is it just me, or does that name sound like an infectious disease?
Snide comments aside, Uncuva launched earlier this month. Mobcast will be supporting this ebookstore in the UK market, and they have already releasedthat works with it. An iOS pp is in the works, too. This ebookstore will offer the same selection that WHSmith used to have, and all ebooks that had been bought via WHSmith before the changeover should still be in your account.