Amazon Still Beating B&N on Price

Have you heard of Booklr? This is a market research firm that is focused entirely on books. Sign up with their service and you can get pricing data on virtually any title published in the US.

Earlier this week they posted an infographic which compared the Top 100 titles in the Nook and Kindle stores. Amazon bet B&n in several ways, including lower average price ($6.48 vs $8.94), s well as having far more titles under $2 (35 vs zero). It’s fascinating comparison.

The infographic is after the break.

via eBookNewser

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. CJJ26 January, 2012

    While interesting, for a consumer it’s worrisome if Amazon in seeing what B&N gets away with decides to raise prices. Hopefully it reveals that B&N sells a larger percentage of books with fixed publisher pricing and merely exposes the extent that Amazon is venturing into publishing.

  2. Fbone27 January, 2012

    B&N doesn’t include any titles less than $2.99 in their top 100 list. It may be a marketing scheme to encourage that price point.

    If you look at the separate PubIt bestselling list, a 99 cent book is #1.

  3. Richard Adin27 January, 2012

    When you compare apples with oranges, as Fbone points out, you get grapefruit results, whcih is what the graph shows. What would Amazon’s average price be if you eliminated the under $2 category? I am always amazed at how easily people are mislead by graphs and charts.

    1. Nate the Great27 January, 2012

      Thanks for pointing out the detail, folks; I didn’t know.

      But I’m not sure that it is relevant. The chart compares the top 100 list put out by each store. If B&N wishes to hobble itself by eliminating the cheapest ebooks, that is their problem. I also don’t think B&N’s decision is relevant to this chart because the average user probably won’t know. He will look at the lists and see that Amazon has cheaper prices.

      1. Richard Adin27 January, 2012

        No, Nate, the average user will not look at the chart and decide that Amazon is cheaper — unless bloggers keep pushing the apples and oranges comparison. Most users will look for the book title XYZ by She Who Must Be Obeyed and compare the Amazon and B&N price on that book.

        Think of it this way: If all you read are nonfiction histories of medieval times, you won’t care if Amazon sells contemporary romance for less than B&N. It is the distortion of facts by media that raises erroneous information to the level of important fact — it is what we see all the time in political campaigns.

Leave a Reply

Scroll to top