Amazon Saw a 5-Fold Increase in UK Ebook Sales

Yesterday Amazon released their year end financial statements, and the news was both good (sales were up) and bad (profits were down). But one notable absence from  the news report was ny mention of ebook sales. Yes, Amazon said that they sold million so of  Kindles, but how many ebooks?

Well, The Bookseller followed up on this and they have some stats for the UK Kindle Store, and the news is mixed.

This is the oldest of Amazon’s local Kindle Stores, so it offers an interesting snapshot of how the Kindle is doing. Amazon reported that they sold 5 times as many Kindle ebooks in Q4 2011 vs the same period in 2010. They also saw  doubling of Kindle sales in that quarter (compared to a 177% worldwide).

Those numbers are awfully thin, but a 5-fold increase in ebook sales is impressive. It’s also more than anyone else is willing to claim. But the doubling of device sales is another matter. You would have expected to see  bump in sales over the Christmas season, and given that the new Kindle launched in the UK on October that would also account for a spike. Put the 2 together and the increase isn’t as impressive as it first appeared.

So Amazon saw a huge jump in ebook sales but only a moderate increase in device sales. As I said, the news is mixed.

The Bookseller

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. More eBook Hype | Far From the Madding Crowd7 March, 2012

    […] instance, although there are enough statistics to prove that ebook sales have spiked, India-specific figures explaining digital consumption of data are hard to come by. Many publishers […]


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