46% of Kindle Fire Owners Sneak Around With Another Tablet

Changewave has just released the results of  survey of 2,607 American consumers, and the results suggest that the Kindle Fire is going to have  positive effect on Amazon’s bottom line.

Here are the key takeaways:

  • 6% of all respondents own  Kindle Fire
  • KF owners are more likely to buy from Amazon (29% vs 19%)
  • Out of 254 KF owners, 54% were very satisfied and 38% were somewhat satisfied with their tablet, compared to 74% of iPad owners who are very satisfied
  • KF owners love the cost, like the color screen
  • They also hate the lack of volume buttons and the missing camera

That first detail is definitely the most important, but it was buried in the results. 6% of the survey group own  Kindle Fire, and it was only on the market for 2 months when this survey was conducted. We haven’t seen numbers like that since the iPad. The iPad actually had better numbers, but still, the 6% is impressive.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Anonymous Coward3 February, 2012

    54% KF owners being satisfied with their device doesn’t imply that the other 46% are sneaking around with another tablet…

    1. Nate Hoffelder3 February, 2012

      That was a joke.


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top