Kindle Store to Open in Brazil in June

Rumors are coming out of Brazil this week that Amazon is in talks with publishers down there. No one has gone on the record yet, but word has it that the contracts will be signed in March and April, with the Brazilian Kindle  store itself opening in June.

Update: A problem with Google Translate mucked up the price. The rumored local price is 199 Brazilian reals, not US dollars. That coverts to about $115 USD.

When that happens, Amazon is expected to sell the Kindle 4 in Brazil for around $199. No, not the Kindle Fire; I’m talking bout the $109 K4. Brazilian import duties add to the price; right now the K4 costs around R$ 250 if you buy it in Brazil.


So, June?

While I don’t know if the date is correct (it might slip); I do believe that Amazon will eventually open a Kindle Store in Brazil. There have been any number of signs that it’s coming, including news that Amazon is hiring managers there. In fact, I think this was one of the markets that they had in mind when they launched the new Kindles back in September.The Kindle 4, which at the time was the only new Kindle available internationally, supported Brazilian Portuguese from the day it shipped.

When they do launch, Amazon will pretty much have the ereader market sown up. A R$  200 Kindle might be expensive to outsiders, but it is cheap compared to a R$ 430 Sony Reader, and it’s considerably lower in price than the Alpha Plus (R$800) ($800). And if Foxconn gets around to building those 5 factories in Brazil, the Kindle will get cheaper.

On the other hand, ereaders are just half the battle.  For Amazon to really dominate the Brazilian ebook market, they will first need to sign publishers, and I don’t know that they will have much luck. Right now the retail giant is not in good odor in the US, and I am sure that Brazilian publishers are reading the same stories we are.


image by over_kind_man

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Stella Dauer10 February, 2012

    Hello, Nate.

    There’s a mistake in your text. The rumors said that Kindle could be sell for R$199, not US$199. This number, R$199, represents US$115. This is a happy number, because is more cheap than we expect here!

    Despite what was said on the brazilian article, the Sony Reader is not officially sold here, and the name of the other eReader is Positivo Alfa, and its selling price is US$462.

    I always read your site, congratulations!

    1. Nate Hoffelder10 February, 2012

      Ooh! That’s even better. Thanks!

      1. Stella Dauer10 February, 2012


  2. Kindle Store abre no Brasil em junho? | eBook Portugal11 February, 2012

    […]Segundo o The Digital Reader, a Amazon poderá abrir a sua loja de ebooks e de venda de ereader próprio em Junho […]

  3. […] It looks like recent rumors suggesting that Brazilian Kindle Store would open in June were a little optimistic. Brasil Econômico is reporting that they have their hands on an internal […]

  4. […] Brazil — by June, according to a piece in Brazilian trade publication PublishNews, found via The Digital Reader. Publishing Perspectives reported last month that Amazon had hired a Kindle vendor manager and is […]

  5. […] July 1st, 2012 by Nate Hoffelder · No Comments · ebookstore news Reuters reported on Friday that Amazon is working to open a local subsidiary in Brazil, with plans to start selling ebooks and shipping Kindles later this year. That comes as no surprise to me, considering I reported pretty much the same news 4 months ago, with a slight variation 3 months ago. […]


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