Amazon to Launch 6″ Color Kindle This Year? Update: No

The rumor-mongers at Digitimes have come up with another juicy story today. They’re reporting on a story in a local Chinese business newspaper. According to Economic Daily News, E-ink has landed its first order for 6″ Triton E-ink screens.

Amazon is due to accept the first shipments in March, with total number of units expected to hit 3 million this year. There’s no hint on the ship date, but Amazon could easily have the Kindle Color on store shelves this year.

I usually have to suppress my gag reflex while writing about Digitimes rumors, but this time around I’m going to go out on a limb and say that they’re probably correct.

I’ve checked with my source at E-ink and he has not yet denied this story. This particular source is the one that told me that told me that confirmed that Sony has interesting plans for E-ink screens. He would know about this new Amazon contract, and the fact that he hasn’t denied it speaks volumes.

Update: My source just now checked his email (it’s a holiday) and called me. This is absolutely not true. It is a complete and utter fiction. In fact, I have been told that Amazon couldn’t be shipping a color E-ink Kindle for at least the next year.  That’s how long it would take to set up  production line, which hasn’t happened yet.

E-ink has reportedly been ready to make the Triton screens for some years now, but it wasn’t until last summer that the screen finally hit the market in China. This was the 9.7″ Triton screen, not 6″. The same device has recently started shipping in the US and Russia as the Ectaco Jetbook Color.

I have a Jetbook Color, and I really hope that the Kindle Color doesn’t have a screen that is as gray as on this ereader. This isn’t a light gray like you might expect on one of E-ink’s screens; it’s more like a medium to dark gray. It’s actually darker than the screen on the original Kindle.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Mike Cane20 February, 2012

    Is it the same gen technology?

    1. Nate Hoffelder20 February, 2012


  2. fjtorres20 February, 2012

    March delivery means a May-june delivery at the earliest.
    Could be July if they’re looking to price them low and need to stockpile a lot of them.
    I don’t see how they can price them too high, though.
    $299 for a 3G version looks to be the top the market will bear, no?
    $199 WiFi-only might be most likely.

    Main problem I see is the 6in screen size.
    The best use for color displays–magazines and kids books–really needs 8in-plus screens.
    Plus, Triton screens aren’t all that saturated, are they?

    With all that, if the price is low enough they’ll move.
    Just the words “Color Kindle” are good for about 10 million sales a year. 🙂

  3. […] Nate over at The Digital Reader contacted a source at E Ink and said: ”My source just now checked his email (it’s a holiday) and called me. This is absolutely […]

  4. […] EInk display order placed by Amazon. It turns out that the story is complete rumor according to Nate from the Digital Reader, and his source gives a few reasons why this a 6 inch color Kindle this year is […]

  5. eReading-Schnipsel « Walfischbucht21 February, 2012

    […] 6-Zoll-E-Ink-Displays anstrebt, dürfte sich nach der Rückmeldung der Kontakte von Nate Hoffelder, die dieser hier wiedergibt, als Ente herausgestellt […]

  6. […] mit Graustufen vorlieb nehmen. Denn manche Branchenkenner halten es bereits rein logistisch für zweifelhaft, dass Amazon vor 2013 ein Color-Kindle in die Regale bringen […]

  7. charlie dulin21 February, 2012

    this is probably the problem of “news” organizations conflating reports about EINK HOLDINGS with only being about epd eink displays. it probably means that EINK HOLDINGS has taken orders from Amazon for FFS LCD displays from the Hydis division

    1. Alex Sher22 February, 2012

      yes, I see E ink sell Hydis LCD screens for Kindle Fire:

  8. […] degli ereader a colori. Quindi dobbiamo aspettarci un Kindle Color tra qualche mese?No, perché Amazon non ha nessuna intenzione di mettere a listino un prodotto del genere prima del prossimo anno. C’è […]

  9. […] però deludere chi ci aveva creduto: i blog meglio informati sull’argomento, tra i quali The Digital Reader, smentiscono la notizia e la ridimensionano parecchio: eInk non sarebbe ancora in grado di fornire […]

  10. […] of salt. Digitimes doesn’t have the best record for reporting leaked rumors (remember the color Kindle?), and that suggests that they don’t have the best contacts with gadget and component […]

  11. […] part about the color E-ink screen is the hardest to swallow. You might recall the last time that Digitimes dug up this rumor, when my source at E-ink said that they didn’t have a 6″ color E-ink screen in […]

  12. mohammed zaidan13 March, 2013

    I hope that it will support arabic language, like pocketbook e-reader


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