Barnes & Noble Expands into South America? Answer: No

There are generally 2 ways launch a new business. The first is Amazon’s method, which involves lots of fanfare, publicity, and media attention.

And then there’s B&N’s approach – launch the new service but not tell anyone. That’s what they did with their social network, and that looks to be how Barnes & Noble just opened up their ebookstore over the weekend.

I got a tweet Friday night from a friend in Argentina. She reported that for the first time ever, she was able to buy an ebook from the Nook Store (without the usual subterfuge).

Update: B&N is saying via an intermediary that this was a hiccup in their firewall. You weren’t supposed to be able to do that. Sorry folks.

That’s huge news, but at this point it has yet to be confirmed. Queries to B&N have gone unanswered, and no other Nook owner outside the US has reported similar new access. Absent confirmation from B&N, I’m going to rate this a rumor.

That’s a shame; right now the only market outside the US that is served by B&N is Canada, and I’ve been told that the selection is lacking.

While it is just a rumor, it is also a plausible one. We know that B&n is planning international expansion, with a UK deal said to be in the works. It would make sense to me to start selling in LA, and use the response from customers as a way to encourage local partners to sign up.

If I get an update from B&N or another Nook owner, I will update this post.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Geert27 February, 2012

    I just did a test here in the Netherlands. I was indeed able to buy an ebook from B&N without using an VPN. So it looks like B&N’s IP-address check is not active at the moment. Probably just a technical issue, that will be fixed on monday. But lets wait and see.

    By the way my account was still registered with an US address.

  2. Marcio27 February, 2012

    Didn’t work here in Brazil. Same message as aways.

  3. […] dias atrás, Nate Hoffelder do The Digital Reader havia informado que agora era possível comprar eBooks do site na Argentina. Isso talvez fizesse parte de um […]


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