Samsung’s ElectroWetting Screen Tech to Hit Mass Production Next Year

Samsung is a name we haven’t heard for a long while in screen tech news, and now we know why.

Johan Feenstra, the head of the Samsung LCD Netherlands R & D Center (SNRC), said recently that the screen tech won’t be ready for mass production until 2013. Feenstra was a speaker at a digital reading and tablet event in Bussum earlier this week, and that is where he also indicated that they’re focusing on larger screens as well, with a 9.7″ prototype in the offing.

Feenstra has been working with Samsung’s electro-wetting screen tech since 2002, long before it belonged to Samsung. The tech was originally developed by Liquavista, a company that Feenstra  helped found in 2002. Samsung bought Liquavista in early 2011, and a couple months later relaunched the firm as SNRC.

The news today is rather thin, but it’s interesting none the less. Back before it was bought, Liquavista had planned to release smaller screens in the 6″ or so range. Basically they were going after the ereader market.  But this was back in 2010 and before.

Unfortunately for Liquavista, the price point for the 6″ ereader market dropped  below what they’d need to charge for their screen. Between B&N and Amazon, you can get an ereader here in the US for under $100 bucks.

And the tablet market is almost as bad.  While there are 7″ tablets in the $400 range, they’re all premium devices with hardware costs that leave little margin for a new and expensive screen.

So why continue to develop the screens? Well, Liquavista’s screen tech is much more energy efficient than LCD screens, even though it’s based on similar technology. And the LCD screen on a device is often the biggest battery drain, so if you can replace it with  screen that is only half as demanding (Liquavista can do even better), you should be able to significantly extend the battery life.

On the other hand, battery life isn’t the bugaboo it was when Liquavista was founded, or even when it was bought.  It’s not unusual anymore to see a tablet with a day or more of usable battery life. By the time that this screen tech actually hits the market, there might not be much of a need for it anymore.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. zinj21 March, 2012

    Exactly the same arguments apply to Mirasol display technology, but Qualcomm decided to go ahead regardless.

    1. Nate Hoffelder21 March, 2012

      Qualcomm is throwing lots of money at the Mirasol screen, but that doesn’t mean it’s a good idea.

      1. fjtorres21 March, 2012

        The Mirasol results so far don’t seem to justify the investment.
        A 2013 introduction for Liquavista isn’t particularly promising; not with an LCD product already shipping with 266dpi resolution and full-day battery life. Scale back resolution and the graphics to a simple 150DPI product and 15-20 hours will be doable with off-the-shelf tech.

  2. Mike Cane21 March, 2012

    With that iPad Retina Display, Apple killed three screens at once: Liquavista, Mirasol, and Pixel Qi. Next!

    1. fjtorres21 March, 2012

      Well, not Apple so much as their Suppliers. (Samsung, LG, etc)
      It’s not as if if Apple cooks those things in their basement.

      1. Mike Cane21 March, 2012

        Samsung is good either way. They’re supplying that screen right now because Sharp has had problems with its lower-powered screen.

        1. Curious11 April, 2012

          Is anyone aware of a display technology that can build a screen where the image area goes all the way to all edges?

    2. Defender21 March, 2012

      Well, have you ever read a LCD outside? Oh i understand: iPad users find i much cooler to stay inside… 😛

      1. Mike Cane21 March, 2012

        Someone clue the fanboi into who he’s addressing.

      2. Nate Hoffelder21 March, 2012

        I have. It’s not the best experience but it’s doable.

        1. Dmitry6 January, 2013

          It’s the worst I’ve ever head.
          Reading from white paper in broad sunlight is hard as well… But at least it’s reflected light.
          I tried to read from iPad on a bus (having a light above me). It’s like reading from a mirror, real bad.

          I heard Mirasol had problems with view angles.

          And for some unclear reason only 9.7 is the biggest screen.
          I need (desperately, since Bridgestone’s Aerobee died unborn) a 13-incher

  3. Tim E22 March, 2012

    I do care about battery life, but I’m much more interested in reducing eye strain while reading ebooks. I have a Notion Ink Adam Pixel Chi for that reason, and it is why I am holding out for something like Mirasol or Liquavista, or an improved version of Pixel Chi, before I buy another tablet. So I hope reflective color display technologies find their way into the tablet and ereader markets.

    1. flo23 March, 2012


  4. […] maggiori informazioni sulla tecnologia EWD, consigliamo di leggere: Whitepaper Elettrowetting.Via: the-digital-reader.comTags:Display EWD ebook reader Liquavista Mirasol samsung SNRC Follow @netbooknewsit No related […]

  5. […] announcements about screen tech. Samsung’s Liquavista screen tech sub had recently mentioned plans to go into mass-production next year, while LG Display had recently unveiled a flexible 6″ E-ink screen. Neither were present. […]

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