Daza Electronics – Rockchip, Boxchip, & Android, Oh My!

Late last week I posted a couple super cheap tablets (here, here) that Charbax found on trip to Shenzhen, China, and one wit complained that the screen resolution was too low. Those tablets did have the basic 800×480 screen resolution, so he had a point.

Here is my response.

Charbax did a booth tour of Daza Electronics, and mixed in among the tablets running on Rockchip CPUs were the couple tablets based on a Boxchip A10 CPU.  The rest of the tablets are cool but I only haves eyes for this one.

The one I like the most had a 7″(1024×600)  capacitive touchscreen, microSD card slot, 2 cameras, and it was running the latest version of Android (4.0 Ice Cream Sandwich) on that A10 chipset (1.2GHz CPU + 400MHz Mali GPU). You can see it about 4:10 in.

If I ever get the chance, that will be my next tablet. I know that I have trumpeted the A10 chipset before, but it offers the best value for the price. I have budget tablets on my desk with both a Rockchip 2918 and the Boxchip A10 CPU. In fact, the Polaroid tablet I bought yesterday and the Skytex tablet that I hacked last night could probably stand in for their respective CPUs.

Both run Android 4.0, and the Skytex tablet performs better. Of course, it also currently costs more on the retail market so perhaps I didn’t make my point as well as I would have like. But if you compare all the tablets shown in this video I think we’ll see a trend. The Boxchip CPU adds a little bit to the price but a lot to the performance.

In any case, all the interesting budget tablets (for the US market) I saw at CES 2012 had the Boxchip A10, not one from Rockchip. The manufacturers certainly think it’s the best value.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Mike Cane15 April, 2012

    >>>In any case, all the interesting budget tablets (for the US market) I saw at CES 2012 had the Boxchip A10, not one from Rockchip. The manufacturers certainly think it’s the best value.

    Best value or lacks the app compatibility problem people have mentioned the Rockchip has?

    And 1024×600? That’s not even first-gen iPad 1024 x 768! Try again.

    1. Mike Cane15 April, 2012

      OK, I just looked up the Samsung Galaxy Pad 7″. So ignore me. You’ve at least achieved minimum pre-Retina spec now.

    2. Nate Hoffelder15 April, 2012

      I was going to ignore you anyway. 1024×600 is the resolution of the Nook Color, KF, and others.

  2. monopole15 April, 2012

    Glad to see the 1024×600 res units out there. While 800×480 is excellent for most apps, my personal experience is that 1024×600 or 800×600 is the point at which manga and comics really work full screen. At 800×480 some of the finer print test is literally unreadable without zooming. On the other hand higher resolutions largely seem to be icing on the cake. While my ASUS Transformer at 1280×800 is lovely, My 1024×600 Viewsonic G-Tablets tend to get more use for comic viewing.

    Most of the retina display idiocy is based on a poor understanding of the pychophysics of displays and vision. The spatial frequency of most imagery is rather low and aliasing with a reasonably deep dynamic range is more than sufficient to make resolution issues imperceptible. In fact most paper halftones tend to be on the order of 85-185 dpi. Most of the talk of retina displays are from the visual equivalent of audiophiles.

    I’d love to see the results of a double blind test on resolution.

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