The Trend of E-Reading (Infographic)

I found this laughable infographic this evening and after I got a snicker out of it I decided that it is worth sharing. While I would normally discuss this detail or that detail and remark on what it means, with this graphic I just want to point out someone’s mistake; it’s a reason why you should never take these things seriously.

Scroll down to the part on best selling ereaders. Note that this section includes the Kindle Fire, Nook Color, Sony Reader Wifi, and 2 devices which have long since been discontinued: the Pandigital Novel and the Velocity Micro Cruz Reader.

These last 2 were launched in 2010 and formally retired in early 2011. And yet they somehow outsold the K4, Nook Touch, the older K3, and the Nook Tablet (they’re not listed). Now do you see why I snickered at this infographic?


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Sherri1 June, 2012

    A bigger mistake is the pie chart with 28% female and 29% male…

    1. Nate Hoffelder1 June, 2012

      Yes. I was still trying to figure out what the hell that was supposed to mean.

      1. fjtorres1 June, 2012

        Obviously ebook readers are very popular with amoebas.

  2. Eric1 June, 2012

    You’re reading the sales chart wrong. The bars grow down, for whatever reason. The biggest sales are for the Kindle Fire, as expected, at 3,438. The smallest sales are Pandigital and velocity at 61 and 27.

    1. Nate Hoffelder1 June, 2012

      Yes, but the Nook Touch and other popular devices aren’t even listed. that renders the chart laughable.

      1. Eric2 June, 2012

        Yeah, I’ll give you that one. 🙂

      2. Richard Adin2 June, 2012

        Note that they do attribute the source of the sales data to sales January 29-February 2012 according to RankTracer.

  3. disillusion2 June, 2012

    They also have the “$” on the wrong section in the % ebook buyer pie chart.

  4. Friday Fun Links | On the Flipside29 June, 2012

    […] The Trend of E-Reading: […]

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