Nexus 7 Tablet: A Remote Control For Google Cloud

The primary clue was there, with Google Play Books on the Samsung Galaxy Note. I just didn’t think it all through. The Nexus 7 is not a tablet. Not really. It’s a remote control for the Google Cloud.

They didn’t even bother to highlight using Google Docs with it. What does that tell you?

No SD card slot. A UI like the Kindle Fire. It’s really just Google’s version of the Kindle Fire.

People dismiss the iPad as a “consumption device.” No, this is a consumption device.

I can’t get excited by this at all.

Tim Carmody at The Verge — perhaps inadvertently? — got it in one about Google:

It’s all a question of whether Google actually cares about these businesses enough to stay focused on them.

Google, the company where many things remain in Infinite Beta. The company that tossed Wave overboard for Plus. It’s their record. Google has ADHD in its DNA.

No one has yet written about how Google has degraded the usefulness of Google Books (that’s Books; not Google Play Books, which is a commercial beast). Maybe one day I’ll get arsed enough to do that post. I seem to be the only person in the eBook world who has actually used it.

Google Books is the symbol for how little Google gives a damn about what it has touted as “important.” That they’ve degraded that to near-uselessness points to the future of the Nexus tablet and its grand Play Store strategy too.

Google is not a consumer company. It’s an advertising company.

Someone out there is going to wind up with a lemon Nexus 7. Those are just the odds of all manufacturing. That person had better post about Google’s customer service for that. I can tell you right now, it’s not going to be like Amazon’s!

And no one is going to dump their Kindle Fire and free Prime video for a Google Nexus tablet.



  1. Cyrus27 June, 2012

    I liked the Glasses idea. But not sold on Nexus 7. I already have a Kindle Fire and an iPad plus a bunch of e-ink e-readers. Google IS an advertising company and so many people don’t realize that.

  2. Sherri27 June, 2012

    Amazon has my credit card info. Apple has my credit card info. Google is going to have to come up with a whole lot more than an incremental improvement over my Kindle Fire to convince me that I should give them my credit card info, especially with Amazon rumored to be coming out with an updated KF the end of July.

    1. Syn28 June, 2012

      Same here Sherri. My books are tied up in Apple and apps and music in Apple. Ive yet to pick which of the two I will buy movies with but it won’t be google. Two ecosystems is enough!

      1. Syn28 June, 2012

        Errr I mean books are tied up in Amazon.

  3. DavidW28 June, 2012

    Wasn’t google books the project where they illegally scanned in copyrighted material, got sued for it and lost? And you’re complaining that they dropped the project as supposedly an example of whimsy? What am I missing? I’m surprised that nobody told them earlier that you can’t scan in whole books and distribute them online. That’s piracy on a major scale!!

    1. Nate Hoffelder28 June, 2012

      Except they didn’t distribute the copyrighted ones. And no, they haven’t lost the lawsuit yet. It’s still going on.

  4. digital reader fan28 June, 2012
  5. Phil2 July, 2012

    Its full Android.. So you can install whatever apps you want — Kindle, Nook, Netflix.. How is that worse than Amazon or Nook where you’re limited to running in a much more limited environment?

  6. chad22 November, 2012

    I have both Fire and Nexus. I like how easy it is to change the nexus desktop. Fire is fixed. That said, the Kindle reader is much more open. Most of my books are side-loaded into the kindle. You cannot do that with Googles reader. Google only allows books downloaded from them. Its like buying an expensive radio with one station as and the tuning knob disabled. I’m very dissapointed with Google.


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