Gartner has just released a new analysis of an old survey they ran back in November 2011. A total of 510 consumers from the U.S., U.K., and Australia in that poll group had media tablets, and Gartner asked them to keep an online seven-day diary in which they tracked what they did with their three most used devices on a daily basis.
It comes as no surprise that email was the leading activity, with 4 out of 5 checking on a daily basis. Reading the news came in a distant second (69%), with weather (63%), social networking (62%) and gaming (60%) rounding out the top 5.
Gartner also queried respondents on their preferences. “The rapid adoption of media tablets is substantively changing how consumers access, create and share content,” said Carolina Milanesi, research vice president at Gartner. ”The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.”
Reading ebooks was way the heck down the list, with only about a third of tablet owners noting it in their logs. Of course, that’s still likely higher than the average population, and it’s also a greater number than those who read on other mobile devices (13%) and smartphones (7%).
Speaking of smartphones, email was also the most common activity (74%), but reading the news dropped to 4th (40%) and was replaced by social networking (57%) and gaming (42%). Reading the news was tied with listening to music. Methinks people don’t like to look at text on a small LCD screen.
The survey data also showed that tablets are becoming a very personal item, with 45% of respondents saying that they didn’t share their tablet at all. This confirms that a tablet is almost as personal as a cellphone in terms of usage and consumer attitude.