Valiant Comics Takes Augmented Reality Where It’s Never Been Before – Let’s Hope It Doesn’t Go There Again

Do you recall how I like to describe augmented reality in books and ebooks as a gimmick? I found an example today that deserves the ridicule. On Friday BoingBoing posted a video of a new cover from a new comic book series. This series actually launched a couple months back, but the trick cover is so cheesy that no one cared to write about it.

As you can see in the following video,  Manowar #1 comes with a QR code and a a dotted outline that is about the size and shape of an iPhone. You’re supposed to scan the QR code and be directed to a website where a video clip will be played full screen on the iPhone.

I think it’s cheesy, but apparently I am the only one who does.

There was a link in the BoingBoing comments section that led to a collection of similar “iPhone over mouth” augmented reality tricks. This has been used a lot, and some weren’t bad. For example, one guy used it in his resume; he couldn’t get his foot in the door but he could still get the recruiters to listen. Now that was clever.

And a couple of the other examples look like they’re ads. I’m not sure what they’re saying, but do you know what? It’s still cheesy.  If you want to do a video, link to it. Don’t try some Clutch Cargo kind of gimmickry.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. karen wester newton9 July, 2012

    You are not the only one who thinks that is cheezy.

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