Kobo Touch to be Sold by Italy’s Largest Publisher This Fall

Kobohas just announced that they've scored a new partner in their plans to expand into the European ebook market. The Mondadori Group, publisher of magazines and books (as well as one of the large media retailers in Italy), is going to carry an Italian language version of the Kobo Touch this fall.

The really interesting detail here isn't the 628 retail stores but Mondadori Group's other activities.

This is one of the larger publishers in Italy and it has its own ebook distribution platform. I'm assuming that those ebooks will find their way to the Kobo ebookstore, but the more important question is who will be selling the ebooks in Italy?

Kobo still hasn't launched in Italy, though they do own the URL kobobooks.it. So this deal might mean that Mondadori might also act as Kobo's local ebook partner as well as sell the Kobo Touch. That would put Mondadori in the same group as FNAC and Whitcoulls as well as Kobo's other partners around the world.

In fact, the press release says "Mondadori will bring Kobo eReaders to market in the fall and will provide a complete eReading experience", which pretty much guarantees that Mondadori will also be the ebookstore. It would make a lot of sense to combine the local retail partner with a successful local ebook retailer.

Update: I've now heard back from Mondadori. Yes, Mondadori will be running the local Kobo ebookstore. (Boy, was that not clear in the press release.)

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

3 Comments

  1. […] Costa e per Kobo dal Chief Exectuive Mike Serbinis. Dal comunicato stampa (confermato anche dai blog d’oltreoceano) parrebbe inoltre che Mondadori si presenterà sotto le insegne Kobo Books, in una modalità […]

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  2. […] announced this partnership in July of 2012, just under 3 months ago.  This ebookstore, which they had been planning to launch last fall, is […]

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  3. […] and partner bookstores, IBS.it has a far smaller retail foot print than Mondadori (350 stores), Kobo’s partner in Italy, or Giunti al Punto (170 stores), Amazon’s partner in Italy. It’s difficult for this […]

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