Late Thursday night I broke the news that Sony’s new ereader, the PRS-T2, had leaked on the J&R website. It was a great scoop, and I was rather pleased with myself. But it turns out the story isn’t over with yet.
I sat back today to watch as the major blogs picked up the story. I rather enjoy getting credited for scooping the big guys; it’s an ego boost, frankly, and it’s half the reason I blog (job satisfaction). But the reposts from the major blogs were few and far between. I myself tipped them to my post, so it was a little puzzling that they didn’t pick it up.
Given how hot this story is, it’s rather strange that these blogs didn’t post it. I mean, I could see some missing the tip, but I know they watch Engadget so clearly they should have picked up on that source, don’t you agree?
Well, I’ve just learned of a reason why these blogs might not have posted. A friend of mine (who doesn’t work at any of the 5 blogs mentioned above) told me that he was aware of the new device and was under an NDA from Sony. His site didn’t cover last night’s leak either.
Coincidence? I think not.
An NDA can only mean one thing. Sony is talking to the press and they are about to launch the device. Yes, Sony is doing press briefings on the new Sony Reader. And yes, they excluded me this time.
Folks, you might not like me calling them names but excluding me was a very poor decision on their part. If I had been under an NDA I would not have been able to post last night. Had I signed an NDA I wouldn’t be telling you right now that Sony is about to launch their next ereader. Whoops.
— More to come. I’m still waiting on replies from a couple of sources.