Amazon sent out a press release today for Amazon prime, their membership plan, which offers lots of stuff that I won't repeat here. I'm actually not going to cover the details in the press release because today I have decided to buck the trend. Today I will do a little consciousness raising.
As a blogger I watch for both news as well as how other blogs cover it, and that's part of the reason why I am not writing about the press release. As I see it, it is not a news story; the information in the press release is of no use to anyone outside of Amazon and a handful of tech analysts. That makes it little more than a blatant attempt to get free advertising. Amazon should be pleased; it worked.
I applaud Amazon in succeeding to get most of the blogosphere to to do their bidding; for their next trick I suggest that they get bloggers to roll over and play dead.