Will Amazon Put Ads on the Kindle Fire?

Will Amazon Put Ads on the Kindle Fire? Amazon Kindle Given what Nate has said about the risks of relying on Wall Street Journal stories for anything, it’s tempting to let this story pass, but all the same a piece in the Journal yesterday about the impending Kindle Fire launch piqued my interest. The Journal claims to have heard from inside sources that Amazon will be launching an ad-supported Kindle Fire to go with the ad-supported e-ink Kindles it already offered.

There has been talk of such possibly happening in the past, but this seems to be the first claim that it actually will happen rather than simple speculation. If this is true, and if Amazon (or CNet’s source) is counting an ad-supported version as a “separate” new device, it might explain why Nate was unable to find any FCC paperwork about a second Kindle Fire device—there isn’t one, because it’s the same device as one that already exists. Thus, the “slightly revamped version of the original tablet” from the CNet article might be “revamped” by adding ads to it so as to chop the price.

Slapping ads on the e-ink Kindles was a rather canny move on Amazon’s part. Among other things, it enabled Amazon to move the goal posts and force an apples-to-oranges comparison of its ereader prices: the ad-supported price became the new “default” price, making the Kindle appear that much cheaper than the cheapest non-ad-supported price its competitors could field. Furthermore, many (most?) people who tried the ad-supported tablets found they quite enjoyed the ads—Amazon placed them deftly and sensibly in ways that didn’t interfere with the experience of reading and thus were, for the most part, not annoying to consumers in the way that so many web ads are.

Could Amazon do the same thing with tablets? I wouldn’t have thought the company could do it so well with ereaders before it went and did it, so I’m not about to say no. And the Kindle Fire was already one of the least expensive tablets on the market. If Amazon could knock $50, or even $25, off the price with a few unobtrusive ads, it could make the Kindle Fire even more attractive to tablet fans on restricted budgets—especially if Amazon combines it with a price drop on the older Kindle Fire hardware when the new one comes in.

Chris Meadows

View posts by Chris Meadows
Chris Meadows, Editor of TeleRead, has been writing about e-books and mobile devices since 1999: first for ThemeStream, later for Jeff Kirvin's Writing on Your Palm, and then for TeleRead starting in 2006. He has also contributed a few articles to The Digital Reader along the way. Chris has bought e-books from Peanut Press/eReader, Fictionwise, Baen, Barnes & Noble, Amazon, the Humble Bundle, and others. He is a strong believer in using Calibre to keep his library organized.

5 Comments

  1. cookie1 September, 2012

    Having an ad-supported Kindle Fire makes a whole lot of sense.

    Reply
  2. fjtorres1 September, 2012

    An ad-supported FIRE might be a way for them to hit the $99 mark.
    Even at $129 it would be plenty tempting.

    Reply
  3. Nate Hoffelder1 September, 2012

    The problem with this idea is that the KF cannot show adverts when it’s turned off. There goes the most useful method of selling ads.

    Reply
    1. Chris Meadows1 September, 2012

      It can still show them every time you power it back on again, and that’s at least something.

      Reply
      1. Nate Hoffelder1 September, 2012

        Do you mean on the unlock screen? That would be ad real estate worth selling, yes.

        Speaking of which, this rumor has come up before.
        http://the-digital-reader.com/2012/05/18/unlikely-rumor-amazon-to-offer-ads-on-kindle-fire/

        Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top
%d bloggers like this: