The Frankfurt Book Fair kicked off yesterday and that made it a good time for BITKOM, a German IT trade group, to release more details on the German ebook market. You might recall BITKOM from a post last week on ereader and ebook sales in Germany. Apparently they like to tease us by releasing the news in dribs and drabs.
Today’s news turns attention from the number of units sold to who who buying them. According to Bitkom’s recent survey, 1 in 9 Germans (11%) have read an ebook in the past year. That’s nearly triple the 4% who responded positively to a similar Bitkom survey in 2010.
The survey also found digital news sources lead the ebook adoptees with 13% of the population getting the news either via an app pr on their ereader, and 11% subscribing to email newsletters. Only 2% read digital comics, however, and 6% use ebooks for scientific papers or technical information.
Bitkom also learned that West Germans were far more likely than East Germans to read ebooks (12% vs 8%).There was a similar divide between men and women, with men more likely to read digital textbooks (12% vs 4%), digital newspapers (16% vs 10%), and women were more likely to read fiction (1-% vs 8% of men).
These numbers are far lower than similar US surveys from this spring. A Harris Interactive survey from February showed that 28% of Americans read ebooks on either ereaders or tablets. The Pew Center also reported earlier this year that 19% of Americans owned ereaders, nearly double the number reported in July 2011.
But there is one important detail which separates the US and German ebook markets; in the US Amazon has been disrupting the market since 2007. Amazon only turned their attention to Germany in 2011.
via Buch Report
image by Wootang01