The reason I'm scratching my head is that the app will only have 20% of each book will be available to read, and I don't see that as enough to0 bother with logging in to the app. But on the upside the app will also have links to allromanceebooks.com. Avon is going to have a limited number of titles available DRM-free at this one ebookstore.
At least, they plan to have ebooks available there; none currently show up in the search.
Color me unimpressed.
Social reading was the hot new idea for 2010, and a short time later many readers decided they hated the idea. I'm not sure anyone who actually likes the idea of sharing what they read, and I would expect that goes double for those who read romance ebooks.
Not that I am criticizing anyone's choice of reading material, but chances are you know at least one person among your colleagues, mom, and acquaintances that you don't want to tell the specifics of your reading habits. I myself read a diverse, eclectic, and sometimes bizarre variety of content. I don't share many details about what I read on either Twitter or Facebook, and I would expect I am not alone.