Kobo and Amazon are in a neck to neck race to open an ebookstore in South America’s largest market. There’s been furious speculation about which would be the first to tap one of the single largest unexploited ebook market, and today I finally learned the answer.
Apple beat both their larger and smaller competitor to the punch.
Early reports are coming in from a Brazilian ebook blog that they are now able to buy ebooks from Apple (they could only download free ebooks before). What’s more, there are signs that iBooks is now open to most of South and Central America, including 17 countries from Mexico to Chile. My source notes that the only country notably not on the list is Uruguay.
As you can see, prices are in US dollars. I’m told that the selection includes ebooks from DLD, one of Brazil’s larger ebook distributors, but other than that I can’t offer any info about the selection.
While this launch was hinted at in a rumor last week, I have to say that I am surprised at how thoroughly Apple managed to beat Amazon. Apple was the first to launch in not one but 2 of the last unexploited ebook markets.
Between the Spanish and Portuguese speaking populations, Latin America and South America account for over half a billion people. While some might write them off as being to poor to buy ebooks, that is still one heck of a lot of people.
via Revolucao eBook