Amazon Now Promoting an African Literacy Program on Their Homepage

Amazon is well known for using their home page to promote their own products and services, including everything from new Kindles to a recent comparison of the Kindle Fire HD and the iPad Mini. But what doesn’t make the news is that sometimes Amazon uses their homepage to promote causes like the one I noticed today.

Right below the pitch for the Kindle Fire HD on the homepage is an ad for WorldReader. This literacy program, which launched in 2009, works to distribute Kindles in rural Africa. They’ve distributed thousands of Kindles, and they’ve grown the program to such a degree that they have since started their own repair center for the Kindle.

The nice thing about this ad for WorldReader is that it does more than simply inform you of the program. The page which explains the program also contains a donate button. I like that.

Every so often evil sometimes does something good. They deserve to be lauded when they do.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. Isles31 October, 2012

    I enjoyed the shameless ripping of the iPad Mini, front-and-center on the Amazon homepage 🙂


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