Here’s the Most Unusual Press Kit of CES 2013

lockitronCES is like any trade show in that exhibitors will do almost anything to get attention, and that include sometimes having a cut or fun looking thumb drive. I’ve seen press kits in thumb drives which look like vehicles, have wood shells, or look like cartoon characters (Vivitar has a Hello Kitty thumb drive this year).

But one company stood out from the crowd. The picture at right doesn’t show a USB thumb drive disguised as a 3.5″ floppy; that disc is a really 3.5″ floppy. I’m told that one of the support staff tested it and it actually does have a press kit on it.

I can’t for the life of me figure out where the exhibitor found a company to burn the discs with the press kits but somehow they did. My hat is off to them.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Thomas10 January, 2013

    Anybody still have a floppy drive installed? I’ve got one in a box somewhere, I think.

    1. Rob Siders10 January, 2013

      My thought, as well. The idea is too clever by half.

    2. Nate Hoffelder10 January, 2013

      I have a USB floppy in a box somewhere. I can’t tell you the year in which I last used it. 2006?

    3. fjtorres10 January, 2013

      It is a combo floppy and PCMCIA card reader I have in my server PC.
      It will even read/write to Atari ST disks. 😀

  2. Becki10 January, 2013

    As a public library, we had to specify floppy drives when we bought new computers (admittedly, this was 5+ years ago that these computers were purchased), in addition to the DVD burners and USB ports. Too many computer users in our area depended on them, and we are one of the few places in the area where someone can still use those coaster-sized 3.5″ disks today. Yes, they still work on all the public computers, better than some of the DVD drives!

  3. Tyler10 January, 2013

    You copy files to a floppy disk not burn them 🙂

    I remember back in the 80’s when the 3.5″ disk came out when I was working for Radio Shack and it was available for the Tandy 1000’s (I forget which model was first) and it was a huge deal because it could store so much more than the 5 1/4 floppys and was better protected for carrying around. My how times have changed.

    I still have a model 100 that still works. The first portable computer that Radio Shack carried. It has a pretty decent defender-like game which is all I ever did with it.


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