CES is like any trade show in that exhibitors will do almost anything to get attention, and that include sometimes having a cut or fun looking thumb drive. I've seen press kits in thumb drives which look like vehicles, have wood shells, or look like cartoon characters (Vivitar has a Hello Kitty thumb drive this year).
But one company stood out from the crowd. The picture at right doesn't show a USB thumb drive disguised as a 3.5" floppy; that disc is a really 3.5" floppy. I'm told that one of the support staff tested it and it actually does have a press kit on it.
I can't for the life of me figure out where the exhibitor found a company to burn the discs with the press kits but somehow they did. My hat is off to them.