A new report from the CBC’s Media Technology Monitor shows that about a quarter of the population had a tablet. The survey was conducted last Fall, and it revealed that the iPad had a dominant share of the market. The survey also showed that most of the rest of the Canadian tablet market was split between Android and the Blackberry Playbook.
Yes, that surprised me too. The survey report showed that 26% of respondents owned a tablet (about the same number as in the US), and about 66% of that number reported owning an iPad. The report also showed that the BB Playbook has had far more success in its native Canada than it has had in the US. It accounted for 15% of the tablets in use in Canada last Fall. A similar number of tablet owners reported owning an Android device.
The iPad owners were more enthusiastic about their device that other tablet owners (probably due to the drugs Apple incorporated into the shell), with 91% reporting that they would recommend it to their friends or family. iPad owners were also more active in using their tablet, with 38% saying they used it several times a day (as opposed to 25% of other tablet owners). And about third of all tablet owners reported that they used their device at least once a day.
The most frequently cited reasons to use their tablets were accessing the Internet (86 per cent), playing games (59 per cent), reading news (51 per cent), social media (49 per cent), watching video (39 per cent), reading ebooks (35 per cent), listening to audio (31 per cent) and streaming Netflix (11 per cent).
It’s not clear how many people were surveyed for this report, but I can tell you that the actual report isn’t available for public scrutiny nor can I find it. It looks like you have to be an existing customer before you can see any of the reports.
image by abdallahh