AAP Reports US eBook Sales Up 46% in 2012, Now Well Over a Fifth of US Book Market

AAP Reports US eBook Sales Up 46% in 2012, Now Well Over a Fifth of US Book Market AAP ebook sales The Association of American Publishers has released a new monthly revenues report for October 2012, and if these statistics are any indication someone other than B&N has been selling a lot of ebooks.

The general book market was up 8.7% from $5.4 billion to $5.9 billion in the first 10 months of 2012, with only a few market segments reporting a decline (adult mass market paperbacks, adult & religious hardcovers and YA paperback). Children's books in particular saw decent growth (18.7% overall), but ebooks continue to be the bright spot in the monthly report.

eBooks continue to exceed the grown of the rest of the market, with combined sales across all segments increasing by 46% ($896 million to $1.3 billion). Much of the growth can be attributed children's ebooks (up 160%), which is still seeing the record breaking 3 digit growth rate that the overall ebook market experienced in 2009 and 2011, but the adult ebook and religious ebook segments are still seeing excellent growth (35.9% and 22.9%, respectively).

According to AAP's publicly available stats, eBooks now account for  22% of the US book market. This change was accomplished in only 5 years.

image by Bill Ward's Brickpile

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

12 Comments

  1. […] Source : The Digital Reader […]

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  2. Claire28 February, 2013

    Hiya,

    Any chance of a link to the AAP stats, if they’ve been released? Would be interested to see how Academic is doing in all this.

    Best,
    Claire

    Reply
    1. Nate Hoffelder28 February, 2013

      I only have the press release email, sorry. The rest of the stats are available to paying AAP members or foks with more money than me.

      Reply
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  4. […] the AAP marks total ebook marketshare at around 22% of the trade market although individual publishers report higher figures such as Hachette at […]

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  5. Hamish5 March, 2013

    If I read your summary correctly, those %age market shares are based upon selling price. I presume that it doesn’t take into account the many free ebooks that are downloaded from sites like Amazon every day.

    If you were also to assume that, on average, an ebook sells for less than either a hardcover or a paperback, you might suppose that the %age market share, by units sold, would be a little higher (in favour of ebooks).

    Personally, I hardly ever buy “real” books any more. Since I got my Kindle back in 2009, I doubt if I’ve bought more than half a dozen physical books.

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  10. Veckan som gick - Axiell Media18 October, 2016

    […] den nyligen godkända sammanslagningen med Random House. På USA-marknaden i stort är nu e-böcker över en femtedel av hela bokmarknaden – som artikeln påpekar har allt detta hänt på fem år. En stor del av ökningen sker dessutom […]

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