The general book market was up 8.7% from $5.4 billion to $5.9 billion in the first 10 months of 2012, with only a few market segments reporting a decline (adult mass market paperbacks, adult & religious hardcovers and YA paperback). Children’s books in particular saw decent growth (18.7% overall), but ebooks continue to be the bright spot in the monthly report.
eBooks continue to exceed the grown of the rest of the market, with combined sales across all segments increasing by 46% ($896 million to $1.3 billion). Much of the growth can be attributed children’s ebooks (up 160%), which is still seeing the record breaking 3 digit growth rate that the overall ebook market experienced in 2009 and 2011, but the adult ebook and religious ebook segments are still seeing excellent growth (35.9% and 22.9%, respectively).
According to AAP’s publicly available stats, eBooks now account for 22% of the US book market. This change was accomplished in only 5 years.
image by Bill Ward’s Brickpile