Amazon is never one to pass up an opportunity to try to get you to read on a Kindle. They launched the Kindle in 2007 with a free conversion-by-email service, and since then they have added easy-peasy apps, web browser plugins, and even a printer driver that let you send content with but a single click.
And today they are extending their efforts beyond users to include websites. Amazon has just announced a new "Send to Kindle Button" that can be installed on a website. Here's more from Amazon:
Have you ever encountered news, blogs, articles and other content on the web that you want to read but don't have time to do so immediately? The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience. Just send once and read everywhere on any of your Kindle devices or free Kindle reading apps for iPhone, iPad and Android phones or tablets. No more hunting around for that website or blog that caught your eye -- just open your Kindle and all the content you sent is right there. The Send to Kindle Button is also great for those who want to collect content from the web to use in work projects, school assignments, or hobbies.
You can see this button in action at BoingBoing, where they have added it to their Sharebar (the image at right).
From what I can tell it works much like the buttons that Instapaper, Readability, and Pocket have released. Clicking the button will send the body of whatever blog post you are reading to Amazon where it will be converted to a Kindle ebook and sent to your Kindle.