Bloomberg Agrees With Me – Samsung Wants to Sell Liquavista …

liquavista 2And Amazon wants to buy it.

Bloomberg is reporting this morning that Samsung is looking to sell Liquavista, their Netherlands-based screen tech research firm. According to Bloomberg’s unnamed source the rumored asking price is under $100 million. Amazon is also rumored to be interested in buying Liquavista.

I told you so.

Way back in January I reported that Amazon was interested in buying Liquavista, and a couple weeks later I reported on the rumor that Samsung was interested in selling.

Bloomberg is also reporting that “Samsung is considering a sale of the business after the acquisition didn’t meet its expectations”, or so their source said. That fits in closely with my supposition that Samsung wanted to sell Liquavista because Liquavista’s low-power, sunlight visible screen tech would never be an equal replacement for the high quality LCD screens now on the market. That was in the comments section of one post, which you can find here (scroll down).

Samsung is now using screens with 300 dpi and offering incredibly rich colors on their mobile devices. As cool as Liquavista’s screen tech might be, the most recent demo video showed that the screen tech was nowhere near able to offer a screen which looked as good as even the newer mid-range LCD screens. And since it is far too expensive to compete with the cheap LCD screens, there is not much of a market for it.

Pretty much the only possible market left is ereader, and that is likely why Amazon wants Liquavista.

Thanks, pauli!


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. flo22 March, 2013

    oh my..

  2. fjtorres22 March, 2013

    If they can go small enough and the power consumption is low enough, they might also fit in…ahem…Smartwatches… 😉

  3. fjtorres22 March, 2013

    BTW, if Amazon is serious about Liquavista, I suspect that:
    1- $100M is way too much. $30-50, Max. (PVI paid $250M for eInk in 2009, when it was a going concern. Liquavista may not even be ready for a launch.)
    2- eInk had better look to bid on it.

  4. Zetmolm22 March, 2013

    The question is, does Bloomberg base their report on new evidence, or are they just recycling the same rumor that you reported a couple of months ago. If the latter, it’s too early to say ‘told you so’. If a rumor is repeated often enough, it starts confirming itself. But that does not make it more true. We’ll wait and see.

    Suppose it turns out to be true, then it’s quite impressive that you had this news two months before Bloomberg!

    1. Nate Hoffelder22 March, 2013

      You’re right that I shouldn’t get too excited, but this is still cool.

  5. igorsk22 March, 2013

    So… if it’s not as good and not as cheap as LCDs, what would Amazon do with it?

    1. Nate Hoffelder22 March, 2013

      It’s still better than E-ink at doing color. It’s also low-powered.

    2. fjtorres22 March, 2013

      As long as it is somewhat better than color eink (resolution, refresh rate, saturation, whatever…) a color Kindle reader.
      It is reflective technology and apparently low-power, too.

    3. igorsk22 March, 2013

      I see, thanks!

  6. Javi22 March, 2013

    Kindle Liquavista, 9,7″… wooooow. When? I want one!

  7. […] Via: the digital reader […]

  8. ¿Kindle con pantallas Liquavista? | Actualidad Kindle26 March, 2013

    […] Reader opinan que este descenso de compras de pantallas e-ink puede ser debido a la compra de Liquavista por parte de Amazon para utilizarlas en nuevos Kindle. Si comenzaran la producción de los mismos […]

  9. Siti Internet Aziendali » Samsung vende Liquivista, Amazon interessata per possibili Kindle a colori27 March, 2013

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  10. Carter11 April, 2013

    It might not compare with current LCD in resolution and colors but it is much better outside where we should all be working on our PC,laptops,tablets etc not indoors(We need vitamin D from the sun), so there should be no comparison among them.

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