Indie eBook Distributor to Cease Operations

Australia's own ebook distributor announced today that they will stop selling ebooks in June 2013.

We have been privileged to work with Australia’s best independent booksellers as we all fought for a place in what is a difficult market, and we did not come easily to the decision to end our retail operations. We thank the proprietors and staff of Readings, Fullers, Avid Reader, Mary Ryan’s, Imprints, Books for Cooks and Gleebooks for their willingness to be part of this project, and for their input and guidance along the way.

Customers who have purchased ebooks via the website or one of's retail partners will still be able to access their ebooks after the cutoff date. launched in beta in early 2011 with the novel idea of a cloud ebookstore. The original idea was that customers would read the ebooks in their web browser, avoiding the need for platform-specific reading apps but also avoiding the benefit of being able to download an ebook and read it offline.

That lack of downloads raised the hackles of several bloggers, leading to offer downloads when it officially launched in November 2011. still relied on web browsers instead of reading apps but also enabled customers to download a title so it can be read offline. last crossed my desk in March 2012 when its developers were aqui-hired by OverDrive. OD is using the tech developed for to build its own cloud reading app.

It might appear that OverDrive killed off the retail component of because they didn't need it, but that might not be the case. I'm not sure that was ever a viable competitor in the retail ebook market. It never grew beyond Australia and (so far as I know) it never added major publishers, just local Australian publishers. What probably doomed was that its catalog was both limited and expensive.

About Nate Hoffelder (9909 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Trackbacks & Pingbacks

  1. Startup editoriali in Italia e nel mondo | Tropico del Libro
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