Android apps sold through the world's 29th largest app store will soon gain the ability to sell additional content and game upgrades from inside the app. The new service will be supported by mobile payment provider Fortumo, and according to the thethis will be available "by first half of April".
Do you know what? I bet B&N tested this in front of a focus group. I bet that B&N asked what was the least attractive feature, and after the focus group complained about the locked down nature of the Nook platform I bet B&N ignored them (what do customers know, anyway) and then B&N decided that what the customers really wanted was in-app purchases.
Never mind that the Nook App Store still has fewer than 10,000 titles, a number which is best termed as pathetic when compared to iTunes, Google Play, or even the Amazon Appstore (50k apps as of Sept 2012).
Barnes & Noble is probably expecting this to boost revenue, but one thing they seem to have forgotten is that hardly anyone is buying Nook hardware. Maybe B&N should do something about that first? I don't know, maybe B&N could give customers a reason to pick Nook hardware over competing Android tablet.
B&N could, for example, allow customers to install Android apps downloaded from other websites. But this is probably something B&N will never do (they want to profit from their captive app store).