What a Difference a Year Makes – Worldreader Mobile App Now Used on 534,000 Feature Phones

What a Difference a Year Makes - Worldreader Mobile App Now Used on 534,000 Feature Phones e-Reading Software Web Browser When Worldreader launched their reading app a little over a year ago, the project played second fiddle to Worldreader's main project of getting Kindles into the hands the hands of poor children in sub-Saharan Africa.  But now a year has passed and it is clear that the second-fiddle has moved up a position.

Worldreader announced this week that their reading app Worldreader Mobile, which is designed to run on mobile phones with minimal hardware specs, is now running on over half a million phones. That far exceeds the 10 thousand Kindles that Worldreader has distributed thus far.

Worldreader has made this remarkable progress by targeting a niche that is beneath the notice of the commercial ebooksellers, namely feature phones. Yep, that super cheap phone in some of our pockets is more capable than you might expect. It's more than able to run a Java-based app which can display ebooks.

This video from last year's TOC Bologna shows the app in action:

The app was developed by biNu, a mobile app developer that specializes in offering feature phones a near-smartphone functionality. biNu pulls this off by offloading much of the processing to the cloud. The platform compresses the mobile data so any phone can have a smartphone-like speed.

A feature phone is usually much cheaper than a smartphone and thus far more accessible in the poorest countries. That's why feature phones are far more common than smartphones in Africa, where there are about 15 million smartphones and nearly 500 million feature phones.

Worldreader reports that users are spending 60,000 hours each month reading on their mobile phones, and in January they read over 19.5 million pages. About 100,000 readers are power readers and are using the app more than 20 times a month.

They certainly have plenty of free content to choose from. Worldreader offers a library of over 1300 free ebooks and stories from a variety of publishers and organizations including the CK-12 Foundation, Harlequin, Project Gutenberg, Pearson, Ripley's Believe It or Not!, the U.S. State Department, and the World Health Organization. Many publishers have provided the content free of charge because they value the work that Wordreader is doing in promoting literacy.

 

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. Dr. Jacqueline Zaleski Mackenzie13 April, 2013

    Our Central Mexico nonprofit charity literacy project would LOVE to know more. We have been trying to get cheap access to reading material into the hands of our kids for five years now!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top