When Amazon killed the Amazon Shorts program in 2010 in order to bring it back as Kindle Singles in early 2011, they made a bold and risky move into publishing. Today Nook Media is copying that move, only without the boldness or risk.
Nook Media has just announced a new short-short section of the Nook Store called Nook Snaps (link). Like Kindle Singles, Nook Snaps are going to be a curated selection of original, commissioned short works.
Unlike Kindle Singles, Nook Media plans to publish new Nook Snaps titles every other month. Three to 5 titles will be released at a time, and the minimum length will be at least 5,000 words. The price has been fixed at $2.
Update: A reader has just pointed out that B&N has had a section called Nook Snaps since December 2011. I don't remember it, but the press release makes it sound like Nook Snaps was just a section for short works, not anything like Kindle Singles. That means today's news is a revamp, not a new launch. (Thanks, flyingtoastr!)
“We believe our collection of bite-sized NOOK Snaps, refreshed bimonthly and offered at a great price, provides a wonderful new way for our readers to connect with some of today’s most compelling voices,” said Theresa Horner, Vice President of Digital Content at NOOK Media.
The program is launching today with 4 Nook Snaps:
- How to be a Playgirl, by Jessanne Collins.
- Willing to be Lucky, by Mickey Rapkin.
- The Insurrectionist, by Michael Dahlie.
- High-Status Characters: How The Upright Citizens Brigade Stormed a City, Started a Scene, and Changed Comedy Forever, by Brian Raftery.
It also appears that B&N might possibly be slapping the Nook Snaps label on other short works. Many other Nook ebooks are showing up on the Nook Snaps page in the Nook Store, though that could be a sign that the Nook Snaps section is not yet properly configured.
Nook Media is launching Nook Snaps over 2 years after Amazon paved the way, at a time when many are writing off Nook Media as a failed effort. Will this be enough to change everyone's mind and convince us that Nook Media is a viable option?
That is what Nook Media needs from Nook Snaps, otherwise authors won't think the program is worthwhile.