A Third of US Consumers Now Own Tablets, Pew Reports

A Third of US Consumers Now Own Tablets, Pew Reports surveys & polls Got a tablet? You're not the only one.

The Pew Research Center has just released a new report today. According to their latest survey, which was conducted in May 2013, a full 34% of American consumers  now own a tablet of one kind or another.

This is a not insignificant increase over  the January 2013 report that showed 31% of respondents owned a tablet, and it is almost double the ownership reported in May 2012:

A Third of US Consumers Now Own Tablets, Pew Reports surveys & polls

This report also confirmed that certain demographics were more likely to own tablets than others:

  • Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
  • Parents with a minor child living at home (50%)
  • Suburbanites (37%)
  • Adults ages 35-44 (49%), compared with younger and older adults
  • College graduates (49%), compared with adults with lower levels of education

A total of 2,252 American adults were polled for this survey. The interviews were conducted over the phone in late April and early May 2013. Later sections of the report also revealed that women, African-Americans, and college educated are adopting tablets faster than other demographic groups.

P.S. In case you're wondering about ereader ownership, there was no data. We'll jut have to wait until the next report is released.

source

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. […] Apparently one-third of American consumers now own tablets. […]

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