Once Again, Marketing is Not a Synonym for Discovery

5348706-magnetic-letters-spelling-out-the-word-discovery[1] I was reading a post over at DBW today when I noticed that someone was misusing the word discovery again:

Amazon wants to take readers on a trip around the world. No, it’s not a sweepstakes and it certainly isn’t literal. The leading U.S. ebook seller has launched a new ebook discovery tool, Around the World in 80 Books.

Around the World in 80 Books features a hand-picked selection of 80 new and classic titles, representative of every continent that will send readers on journeys across the world all summer.

Yeah, that’s not discovery.

When a site pitches books that they want to sell me, it’s called marketing. Just because Amazon wrapped it up in a fancy package doesn’t mean this is discovery. It’s still a sales pitch, no matter whether it’s coming from Amazon, Sony, or Nook.

P.S. This inspired me to go update my post on the definition of discovery with a new definition for retailers.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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