Once Again, Marketing is Not a Synonym for Discovery

Once Again, Marketing is Not a Synonym for Discovery DeBunking Editorials I was reading a post over at DBW today when I noticed that someone was misusing the word discovery again:

Amazon wants to take readers on a trip around the world. No, it’s not a sweepstakes and it certainly isn’t literal. The leading U.S. ebook seller has launched a new ebook discovery tool, Around the World in 80 Books.

...

Around the World in 80 Books features a hand-picked selection of 80 new and classic titles, representative of every continent that will send readers on journeys across the world all summer.

Yeah, that's not discovery.

When a site pitches books that they want to sell me, it's called marketing. Just because Amazon wrapped it up in a fancy package doesn't mean this is discovery. It's still a sales pitch, no matter whether it's coming from Amazon, Sony, or Nook.

P.S. This inspired me to go update my post on the definition of discovery with a new definition for retailers.

About Nate Hoffelder (9947 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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