Once Again, Marketing is Not a Synonym for Discovery

Once Again, Marketing is Not a Synonym for Discovery DeBunking Editorials I was reading a post over at DBW today when I noticed that someone was misusing the word discovery again:

Amazon wants to take readers on a trip around the world. No, it’s not a sweepstakes and it certainly isn’t literal. The leading U.S. ebook seller has launched a new ebook discovery tool, Around the World in 80 Books.


Around the World in 80 Books features a hand-picked selection of 80 new and classic titles, representative of every continent that will send readers on journeys across the world all summer.

Yeah, that's not discovery.

When a site pitches books that they want to sell me, it's called marketing. Just because Amazon wrapped it up in a fancy package doesn't mean this is discovery. It's still a sales pitch, no matter whether it's coming from Amazon, Sony, or Nook.

P.S. This inspired me to go update my post on the definition of discovery with a new definition for retailers.

About Nate Hoffelder (10066 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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