ICv2 Reports Digital Comics Sales Nearly Tripled in 2012

26202IC82_GNs-xlg[1]Here’s a month old story that I missed at the time but is still worth covering.

ICv2 has released a new report on the state of the North American comics market. According to their estimates, sales of digital comics, graphic novels, and comic books reached $750 million last year, with digital comics accounting for about 9.3%.

Graphic novels experienced their 3rd annual decline, slipping to $335 million from $340 million last year ( $370 million in 2009). Much of the lost revenue appears to have gone into single issue comics, which have reached a new high of $345 million from $300 million last year ( and $310 million in 2009).

Digital comics sales were also up in 2012, reaching a new high of $70 million in estimated sales. That’s nearly triple the $25 million in sales in 2012, and a vast improvement on the $1 million in sales in 2009.

The total comics market reached $750 million last year and digital comics accounted for about 9.3% of that market. That is a significantly smaller share of the market than what the AAP reported for their members in 2012 (ebooks had a 21% share) but it also represents a significantly higher growth. The rest of the ebook market only grew by 41%, the AAP reported, while digital comics grew by 180%.

The rest of the ebook market hasn’t seen that kind of growth since 2010 and early 2011.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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