- They're splitting up the company. Oh wait, they're not.
- B&N is getting out of tablet development. Oh wait, they're not; B&N is still going to develop their own hardware.
- B&N is going to going to expand internationally. Oh wait, they're not; they're going to emphasize a more integrated experience and relaunch the website.
Basically B&N has pulled a 180 degree turn on almost everything they said over the past 6 months, and at this point they would probably prefer that you ignore their past announcements.
I can do that, and do you know what?
I plan to ignore today's announcements as well. If they can radically change their plans in the space of a few months, what's to say that they won't do it again?
I have been sitting here today, thinking about all of the stories on B&N, and one thought keeps coming back to me.
The thing about B&N is that I am not sure they really know what they will do next. Sure, they have plans, but at this point there's no way to prove that the current set of plans are any more permanent than the last set of plans, or the set of plans before that.
How do we know that B&N won't decide next week to sell of the Nook platform to Qualcomm, Rakuten, or Microsoft? How do we know they won't sell off the college stores to Pearson? (not as crazy as it sounds) And how do we know they won't change their minds again and junk the Nook hardware entirely?
Answer: we don't. And that's why I don't take anything that B&N said today seriously.
P.S. When I wrote about the Nook Video app yesterday I made a crack about B&N's Magic-8 Ball and how it kept giving them contradictory instructions. Now that we have a whole slew of new plans, and I use that term with a sense of irony, suddenly my crack is no longer a snide comment. It's turned into a prescient prediction, IMO.