It looks like Flipkart's interest in indie ebooks extends beyond launching their own self-pub platform.
Smashwords, the world's largest indie ebook distributor, has just announced that they have signed a deal to get their ebooks into yet another ebookstore.
Flipkart.com is India’s largest online marketplace. They serve 10 million registered users, one million daily visitors, and offer products in over 17 different categories. Our friends at Flipkart tell me that according to Nielsen BookScan Retail Panel data, Flipkart holds 80% market share for online book sales in India, and holds 40-45% market share for all trade book sales across brick and mortar AND online.
Flipkart’s ebook store is accessible via the Web at www.flipkart.com as well as via Flipkart e-reading apps for Android, Apple iOS and Microsoft Windows 8 devices. The Apple iOS app supports reading only, whereas the other interfaces support both purchasing and reading.
Of course, Smashwords were already available in India via the Kindle Store,
Google Play Books, iBooks, and of course the Smashwords website.
Authors and publishers will earn a 60% royalty on ebooks sold via Klipkart. The ebooks should start appearing in the Flipkart ebookstore in a few weeks.