When Scribd launched their subscription ebook service a couple weeks ago it quickly grew to be the second most popular service here in the US (following the Kindle Owner's Lending Library). Today Scribd decided to share some details about their success.
They've posted an infographic with some highlights, and I have embedded it below.
The infographic tells us that Scribd's subscribers have so far spent 9.6 years reading ebooks. We don't know many subscribers Scribd has, but I can tell you that the power readers go through an average of 10 ebooks each month. Scribd has also revealed that one user in Wichita KS holds the record of reading 14 books in 2 weeks after having spent spent over 45 hours a week reading.
When it comes to hardware, Scribd's records show that the most popular reading device was the iPad - by far. Android devices came in second, with PCs in third place and smartphones rounding out last place.
I have to say that I was surprised; I was expecting smartphones to rank higher due to the simple fact that there are more iPhones out there than iPads. I had also thought PCs would drive nonfiction reading, but apparently iPad users are driving the technical and academic reading. Most people are reading general fiction though business titles, romance, and relationship books are almost as popular.
I am not surprised by Scribd's success. Their ebook subscription service draws on Scribd's past experience with document storage and sharing to provide a highly functional service with polished apps for Android, iPhone, and your web browser. Scribd's ebook subscription service is available globally and includes titles from HarperCollins as well as E-Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.