Apple is holding a big event today to show off their latest iPad and other gadgets, but if you want to know why they are selling more tablets than anyone else you might want to look elsewhere.
The analytics firm Localytics posted the stub of a report on their blog yesterday. This report looked at tablet market share for Android and the iPad and it revealed that more iPad 2 are showed up in Localytics survey group than the iPad 3 and ipad 4 combined. A full 38% of the iPads identified in this survey were iPads 2, with the iPad 3 and iPad 4 accounting for 19% and 18%, respectively.
Thia data comes from a month-long study of the analytics data received by Localytics more than 1 billion devices, 20,000 apps and 5,000 customers. It might not be a perfect snapshot of the market but it does remind us that the buying public doesn’t share the tech blogosphere’s obsession with the latest and greatest.
I was initially surprised when I saw this chart but then I remembered that Apple has been selling the iPad 2 since March 2011. They relaunched it with a $399 price tag in 2012 but they never stopped making it. If the above graphic is accurate then the iPad 2 is Apple’s best selling tablet.
Here’s a mind-blowing factoid: Apple is dominating the tablet market not by releasing new cutting edge tablets every year but by continuing to sell a 2 and a half year old model.
As a result this radically changes all of our assumptions about Apple’s strategy for success. Rather than simply have the niftiest hardware, Apple instead draws people in with the coolest hardware and then lets cheapskates buy the iPad 2. With that in mind I’m not sure that it matters what Apple announces today; so long as they go on selling the iPad 2 they will still come out ahead.
In other news today Chitaka has released a new quarterly survey for their ad network. They tracked millions of devices, collated the data, and concluded that the iPad still accounts for over 80% of web traffic in North America.
If you cross the Chitaka graph with the Localytics chart then you end up with iPad 2 generating more ad impressions than the Kindle Fire or Samsung’s tablets.
Is that actually the case? I don’t know, but it does make a certain amount of sense.