The retailer is so eager to sell you a Kindle Fire HDX that they are willing to let you split the cost into 4 payments spread out over 9 months.
The deal, which is the talk of my Twitter feed today, is only good for the new Kindle Fire HDX and Fire HDX 8.9. Amazon launched these tablets a couple months ago to much acclaim and now they are more eager than ever to get them out the door.
Amazon is selling the tablets to approved buyers with no hidden charges, no interest, and no credit check. The payments will be collected at 90 day intervals over the next 9 months, but of course you can pay the remaining balance in full at any time.
This sounds like a good deal, but Amazon still has a couple hoops you have to jump through; a buyer must have been an Amazon customer for at least 2 years and live in the US. Also, this deal is only good until Christmas Eve.
This installment plan is the third new sales/marketing idea which Amazon has tried in the past month. In late November Amazon started a new program offering 30 day free trials on their tablets. That offer is still going on, but it cannot be combined with the installment plan.
Also in late November, Amazon was revealed to have a series of temporary booths in malls across the US. According to Amazon these booths were part of Amazon's marketing effort to promote the Kindle, but I can't help but wonder if they might eventually grow into retail stores.