Apple released their latest quarterly report today, and it’s pretty clear that many people ran out and bought the new iPads and iPhones last quarter. With international sales accounting for 63% of revenue, the company reported quarterly revenue of $57.6 billion, and a quarterly net profit of $13.1 billion, up from 54.5 billion and $13.1 billion in the same quarter last year.
Apple sold a total of 4.8 million Macs, 51 million iPhones, and 26 million iPads last quarter, up from 4.1 million Macs, 47.8 million iPhones, and 22.9 million iPads in the same quarter last year. That is a record high for iPad and iPhone sales, with about 197 million tablets sold since the first model was launched 4 years ago. With the launch of 2 new iPads and 2 new iPhones last quarter, it is also not a surprise.
And according to the handy PDF fact sheet, Apple also sold $4.4 billion in content (software/services/iTunes,etc) last quarter, up from $3.7 billion in the same period last year.
In spite of the generally good news, Apple did not meet the expectations of analysts, some of whom predicted higher tablet sales and a better revenue report. I would not pay too much attention because these folks are frequently wrong about Apple hardware predictions, to the point that flipping a coin would give you a better chance of accurately predicting Apple’s next move.
And even though I am not surprised by Apple ‘s record revenue report, I am impressed that they once again managed to beat their own previous stellar record. I am not sure how many times they will be able to pull that off.